Before globalisation, the country was bereft of opportunities in numerous currently existing fields. The Indian education scene was not to be left behind. In the past the only career options that people considered to be worthy enough were that of medical and engineering.
With globalisation and digitalisation, the need and importance of the entertainment industry was felt. This created a need for a pool of individuals who were educationally qualified to take on the challenges that digitalisation had brought into this industry.
All of this cumulated in the creation of a new field of study altogether. This was called mass communication. Sadly, even today in 2018, a lot of people are of the opinion that there are not many career options for people who have pursued a degree in this field. This is far from being true.
This article explores the diverse career options that students, who have pursued a graduation degree in mass communication, can go for in order to bag a job that is related to their field of study.
1. Sound Engineer/Sound Mixer And Sound Recorder
Sound engineering involves recording, editing, audio mixing and reproducing any song or live concert. Thus, the help and support of these professionals are an absolute must for any musicians. This particular profession requires a perfect blend of technology and creativity and is, hence, one of the most challenging professions for people who have studied mass communication.
2. Radio Jockey
With FM taking over the conventional air, the role of RJs is becoming more and more popular. There are certain channels that people tune in to just so they can listen to their favourite radio jockey. An RJ has an on-air position in the world of radio broadcasting.
Thus, such a person must be able to bond with the audience at an exceptional rate. The skills that have been taught to them in the mass communication classes will come to be of aid in this career.
3. Newspaper Correspondent
This is the most basic form of journalism. A newspaper correspondent goes to an event and pens down details about the same. They then document the same and we read it in the newspaper the next day. However, these days have online news portals wherein we can read live news at any point of the day.
To keep up with this invasion of technology into their profession, newspaper correspondents these days have to have a degree in mass communication.
4. Special Correspondent
This is a specialisation of a newspaper correspondent wherein a person writes about a definite field of expertise or about special events. To be able to write as an expert (and not on a mere generic scale) one needs to have a lot of knowledge on the subject. Thorough research and documentation is also required to be able to come up with an article. In order to aid with a systematic approach to research, a degree in mass communication is handy.
5. TV Correspondent
This is the most updated form of mass communication application. It is also considered to be the most glamorous. Here professionals report live and they also have the privilege to appear in front of the audience themselves. Thus, only the best make it here and a lot of grooming and confidence is required to achieve the same.
6. Public Relations Officer
A public relations officer forms a bridge between the client and the company. His job role includes understanding and supporting the clients while at the same time ensuring that the interests of the company remain of utmost interest.
Almost all forms of modern media and communications are required to build and maintain the client's reputation. These days all major firms only hire people who have a good career history and a degree in mass communication for this job role.
7. Film Director
The direction of a film includes many aspects. Right from the cinematography to the screenplay, everything has to be just right. These days most of what goes into the making of a film is digital in nature.
In such a scenario it is important that the director must have a thorough understanding of it all. It is only a degree in mass communication that can prepare an individual with the required skill set to deal with all of it.
Gone is the era when the consumer was satisfied with only written text. These days we tend to read something if and only if we find the pictures accompanying the same to be attractive enough. That is when the role of photojournalists comes to play.
These people capture photographs and tell us stories through images. In some cases it may also include video broadcasting. The stories that these photojournalists tell us may be related to either current affairs or some social issues.
This profession requires a through all round understanding of all that is happening around us and that is when the concepts that are learnt in the mass communication classrooms come to play. This person is responsible for selecting and preparing which of the written, video or audio file will appeal to the public and in turn decide what must go for printing or broadcasting and what must not.
10. Content Writer
This person is responsible for coming up with relevant content for the website, magazine or newspaper. This job requires a thorough understanding of the tastes of the target audience and ability to capture their interests through their writings. That is why it is preferred that people with a background in mass communication take up this job.