The 10 Rules Of PR Insight

Posted By:

What are Public Relations?

Public Relations is the way organizations, companies and individuals communicate with the public and the media. It helps to build a corporate image, create much-needed awareness for a product or service and it helps to raise the profile of an entire organization.

What makes PR so strong?

A PR specialist must have good communication skills and is also responsible for communicating with the target audience with an aim to maintain and create the positive image.
Also to build a good rapport with the audience.

Let me walk you through 10 rules you need to create as an effective PR:

  • Appearance and Perception are everything- Understand how you are perceived by the media.
  • Know your market and identify the product benefits relevant to your market.
  • Build your product as "Unique"- It is very important to prove that your product is faster, better and more cost- effective than your competitor's products or industry standards.
  • Work in real time- As time is the soul of Business.
  • Source and use testimonials, they both play a very pivotal role has delivered the messages are one of the strongest ways to enhance the credibility of any promotional piece.

On the art of PR

  • Target the media used by your target market- Understand your audience and identify their interests. Also, do more research about different media channels to have a holistic approach to the target market.
  • Have your elevator pitch practiced and ready.
  • Content- A good content isn't about storytelling, anything that adds value to the reader's life.
  • Sell your release- Build contacts, follow up and keep in contact. The job of PR to make the best choice of media and journalist influence for a particular story is still the work of, well, hard work.
  • Use a photograph- A photograph can literally sell words. Daily media are more photo-conscious than ever and are more interested in photos than the monthly special interest magazines or trade journals. Those publications are usually only interested in a photograph if it educates or informs the reader.

Words by Ronn Torrosain- Founder 5 W Public Relations:
PR is a mix of Journalism, Psychology, and Lawyering- It's an ever changing and always interesting landscape.

Also read: Tips and Tricks to Prepare for CLAT 2017: Read On!

For Quick Alerts
ALLOW NOTIFICATIONS  
For Daily Alerts

    JOIN US ON SOCIAL NETWORKS

    Thousands of Careerindia readers receive our evening newsletter.
    Have you subscribed?

    For great career opportunity, get instant updates on Education, Career & Job
    Careerindia

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Careerindia sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Careerindia website. However, you can change your cookie settings at any time. Learn more