Introduction to marketing: An online course by Univ of Pennsylvania

University of Pennsylvania will be offering an online course on Introduction to Marketing. The course helps the student to learn the fundamentals of marketing by getting to the root of customer decision-making.

After completing this course, you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization.

Online course on Introduction to marketing


About the course

The course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies

Student will learn key principles in

  • Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new start-ups are emerging constantly
  • Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering
  • Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment

Course Syllabus

  • Module one: Branding

Core concepts include brand communications and repositioning, marketing strategy, brand positioning, and customer decision-making.

  • Module two: Customer Centricity

    Core concepts include establishing competitive advantage through customer centricity, the vocabulary of customer centricity and customer relationship management (CRM).

  • Module three: Go to Market Strategies

    Core concepts include omni-channel strategy and online-offline interaction, social targeting, social advertising and persuasion.

  • Prerequisites:

    • Students from any background can apply. A basic knowledge of marketing concepts may be helpful

    Important Dates

    • Course length: 4 weeks of study
    • Course begins on: April 6

    For more information and to register click here

    For Quick Alerts
    For Daily Alerts

    Select a Field of Study
    Select a Course
    Select UPSC Exam
    Select IBPS Exam
    Select Entrance Exam

    Thousands of Careerindia readers receive our evening newsletter.
    Have you subscribed?

    Get Instant News Updates
    Notification Settings X
    Time Settings
    Clear Notification X
    Do you want to clear all the notifications from your inbox?
    Settings X
    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Careerindia sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Careerindia website. However, you can change your cookie settings at any time. Learn more