How To Make A Career In Marketing

By Malavikka S

Before we begin on how to make a career in marketing, let us get to why you want to take it up as your profession. Passion, eagerness to try out something new, great communication skills and the willingness to achieve something are the elements that lead you to a career in marketing. Thus, whatever might be the reason, having the urge to make it big acts as a catalyst to your success. But without the basic elements, a catalyst can be useless to produce reaction. So, let us look at the dos you must follow to start your marketing career.

Get A Basic Education

Get A Basic Education

It is true that you need to necessarily possess a college degree to become a marketing personnel. However, a degree will help you better with the basic understanding of the industry and how it works. Any commerce degree will give you good idea through offering subjects in marketing. If you love arts, take up a course in PR and corporate communication to attain a marketing job. Another advantage of taking a full-time degree is that a curriculum that includes internships could show you avenues for direct opportunities through industry contacts.

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Use Search Engines

What is JFGI? Google it! JFGI stands for "Just Freaking Google It". For every doubt you have about the job, Google it. You will be valued for your efforts to find out things for yourself when people get to know that you have done your research before shooting your doubts. Also, you will be perceived as an intellectual when you are self-sufficient and know better without having to be vocal about it. So, make the best use of search engines.

Follow Other Brands

Follow Other Brands

This is one of the basic methods almost every industry uses. Get to know who your competitors and contemporary brands are and take a close look at their strategies. Analyse their growth and how they have handled past challenges. Case studies can get you ample inspiration and ideas. Pick your favourite products, even if they is not related to yours and study their marketing means. You might never know which part of that information will help you in the future.

Be Tech Savvy

The technological tools are a key means for promotion. It is very important for you to be tech savvy or at least tech-knowledgeable to use these tools. Tech tools and analytics help in studying your consumer's behaviour and product promotion. It might take a while for you to figure out how to use them effectively. But first know them, list them and then learn how to use them.

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Upgrade Your Skills

Marketing is a very competitive industry with new brands and products proliferating every now and then. Hence, you need to stay updated and upgrade your skills. A lot of online courses are available about the new technologies and marketing techniques. Some of them that you could sign up for are big data analytics and marketing.


Networking is an important real-time tool that marketers need to crack big business dealings. Starting from socialising with colleagues outside your team to the business person you meet at social meetings, establish a contact with everyone you meet. This will make things easier when you have to get some work done within the office or outside it.

Work On Personality Development

A marketing professional must have charisma to get their ideas approved and execute them. When you go for client meetings, you must come over as a confident and credible person. Hence, work on your personality. Either research about development methods or attend classes. Personality development classes teach you more than just soft skills. They help you think and act better and improve your overall personality.

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