CBSE Class 12 Business Studies Syllabus

Part A: Principles and Functions of Management

 
  • Unit I: Nature and significance of Management
    • Management - concept, objectives and importance
    • Management as Science, Art and Profession
    • Levels of management
    • Management functions - planning, organising, staffing, directing and controlling
    • Coordination - concept, characteristics and importance
  • Unit 2: Principles of Management
    • Principles of Management - concept, nature and significance
    • Fayol's principles of management
    • Taylor's Scientific Management - principles and techniques
  • Unit 3: Management and Business Environment
    • Business Environment - concept and importance
    • Dimensions of Business Environment - Economic, Social, Technological, Political and Legal
    • Impact of Government policy changes on business with special reference to liberalization, privatization and globalisation in India.
  • Unit 4: Planning
    • Concept, importance and limitations
    • Planning process
    • Single use and Standing Plans - Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme.
  • Unit 5: Organising
    • Concept and importance.
    • Organizing Process.
    • Structure of organization - functional and divisional.
    • Formal and informal organization.
    • Delegation: concept, elements and importance.
    • Decentralization: concept and importance.
  • Unit 6: Staffing
    • Concept and importance of staffing
    • Staffing as a part of Human Resource Management
    • Staffing process: Recruitment - sources; Selection - process
    • Training and Development - Concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training,
    • apprenticeship training and internship training.
  • Unit 7: Directing
    • Concept and importance
    • Elements of Directing: - Supervision - concept, functions of a supervisor.; - Motivation - Concept, Maslow's hierarchy of needs; Financial and non-financial incentives.; - Leadership - concept, styles - authoritative, democratic and laissen faire.; - Communication - concept, formal and informal communication; barriers to effective; communication, how to overcome the barriers.
  • Unit 8: Controlling
    • Concept, nature and importance
    • Relationship between planning and controlling
    • Steps in the process of control


Part B: Business Finance and Marketing

  • Unit 9: Financial Management
    • Concept and objectives of financial management.
    • Financial decisions : investment, financing and dividend and factors affecting.
    • Financial planning - concept and importance.
  • Capital Structure - concept and factors affecting.
    • Fixed and Working Capital - concept and factors affecting their requirements.
  • Unit 10: Financial Markets
    • Financial Markets: concept and types.
    • Money market and its instruments.
    • Capital market and its types (primary and secondary).
    • Stock Exchange - functions and training procedure. Depository Services and D'mat Account.
    • Securities and Exchange Board of India (SEBI) - objectives and functions.
  • Unit 11: Marketing Management
    • Marketing - concept and functions.
    • Marketing management philosophies.
    • Marketing Mix - concept
    • Product - concept, branding, labeling and packaging. Price - factors determining price.
    • Physical distribution- concept, channels of distribution: types, choice of channels.
    • Promotion -concept and elements; advertising- concept, role, objections against advertising, personal selling - concept and qualities of a good salesman, sales promotion - concept and techniques, public relations - concept and role.
  • Unit 12: Consumer Protection
    • Concept and importance of consumer protection.
    • Consumer Protection Act 1986
    • Meaning of consumer and consumer protection.
    • Rights and responsibilities of consumers
    • Who can file a complaint and against whom?
    • Redressal machinery.
    • Remedies available.
    • Consumer awareness - Role of consumer organizations and NGO's
  • Unit 13: Project Work
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