How To Make A Career In Advertising? Scope & Courses

By Shatavisha Chakravorty

The manufacturing sector is progressing by leaps and bounds. As a result, the number of products that are available in the market has also gone up. As for example, in the past, there were only one or two anti-hair fall shampoos available in the market. Today, there are hundred such products available in the market under different brand names.

From a chemical or a quality point of view, most of the products are pretty much the same. In such a scenario, which product sells better than its competitors will depend on how well it has been advertised.

Career In Advertising: Scope & Courses


The above situation highlights the importance of advertising a product. Needless to say, it is because of the major role this particular sector plays, companies are ready to invest any amount of money on the same.

This naturally calls for a host of employment opportunities for people in the world of advertising. This article explores some of the newer opportunities in the world of advertising and speaks about how you can make a successful career here.

1. Executive Department

Any advertising firm will have this particular department. It is the one that does the appropriate research and chooses which form of advertising is better for a particular client. Once that is done, the placement and timing of the advertisement either on TV or the radio is done by these people.

They are the ones who work in close coordination with the clients in order to understand what it is that they need. The team then drafts out regulations based on the client needs and hands it over to the other teams who actually devise the advertisement.

Thus, the main work of this particular department of advertising is to get clients and ensure that their demands are met in an endeavour to retain the clients. If you are someone who is good at things like public relations and networking, then you may well choose this career path in the world of advertising.

2. Advertising Research

Today’s audience has access to a lot of varieties of advertisements. This makes them very difficult to satisfy. Naturally, this calls for advertisers to come up with innovative advertising campaigns. The better they are at it, the more their products will sell.

That is why, these days, most advertising firms have their own research departments which are responsible for coming up with something new. Only the creamy layer of the world of advertising makes its way here. This makes it one of the most intellectually challenging and highest paid fields in the world of advertising.

3. Creative Advertising

This particular profile in the world of advertising is where the actual visualisation of the advertisement takes place. People who choose to work in this area must be prepared to work from scratch and come up with a theme that articulates the campaign slogan.

Once that is done, the next step is creating scripts and jingles and coming up with texts and pictures to go with the same. In most cases, the client gives out a rough idea of the advertising campaign to the creative advertising team. These people then work on it and get it to a form that they know will appeal to the audience.

For this, they often have to work on sketches and graphics to increase the aesthetic appeal of the advertisement and thereby its reach. Any advertising firm will have its own creative advertising team and in today’s highly competitive world, the success of the organisation greatly depends on the success of this team. Thus, from an intellectual and creative perspective, this is one of the most fulfilling career options that you can choose to pursue.

4. Digital Advertising

These days, people spend a considerable amount of time on the Internet. While some of their digital time may actually be related to the work that they do, a major chunk of it is random browsing (which includes spending time on YouTube, Facebook, Twitter and other places). This creates immense advertising potential here.

Digital advertising involves harnessing this particular habit of people in order to sell products. A good understanding of photo editing and video editing software (like Photoshop, etc.) is an absolute must for people who want to pursue a career here. Decent amount of computer literacy and knowledge of search engine optimisation (SEO) tools are also necessary.

Moreover, people need to keep themselves updated with the latest trends in the world of social media. Due to its upcoming nature, this field of advertising looks very promising and is expected to provide employment to thousands of young boys and girls in the coming years.

5. Finance Department

Having a background in finance is not enough if you want to make it to the finance departments in advertising firms. The reason for this is the fact that there are a lot of things that go into consideration here. You cannot just focus on meeting the budget. An optimisation of the budget involved along with the creative content is an absolute must.

Thus, if you want to pursue a career in this particular field, it is advisable that you go for your MBA in finance after your bachelor’s degree in advertising. It is advisable to take up this field only if you have an affinity for numbers, an eye for details and a creative mind.

These newer career options in the world of advertising are a clear testimony to the fact that the world of advertising is progressing. Indeed, in the coming years, the same is expected to be the source of bread and butter for thousands of people across the country. In such a situation, this is indeed the right time for you to head start a fine career in this intellectually challenging and creatively satisfying world.

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