The last decade was one that saw a tremendous rise in the popularity of social media. Very few of us can actually claim to not have our presence in any virtual social platform. From shopping for clothes to seeking prospective brides and grooms, there is nothing that cannot be done through social media. These days many freshers and junior-level employees are turning to social media to get their first job or to make the initial career switch. There is no doubt about the importance of social media profiles in the career of all these people.
Now here comes the million-dollar question of whether social media profiles are important for people who have already gone past these levels and are at the mid or senior level of the corporate profile. The fact is that these days we are noticing a steep rise in the number of successful mid and senior-level executives turning to social media speaks volumes. Indeed, just like anyone else, social media profiles are important for these people as well. This article explores in depth the importance of social media profiles for mid and senior-level professionals.
• Creating A Personal Brand
The previous generation was one that worked for a particular firm or organisation for decades and would happily retire from the same. Back then, an individual was known by the organisation that they were working for (or the one that they owned). However, things have taken a turn now and today people know more about Vijay Mallya than they do about the Kingfisher group.
In such a scenario, if you want to keep pace with the modern world, then you have to strive to make yourself the face of your organisation. To be able to do so, social media is your biggest tool and you can use the same to reach out to your employees and the general public.
Even if you are the CEO of a company, it is important for you to realise that it is not the pinnacle and that there is ample scope of personal and professional development for you as well. In today's fast-paced world, the only way to advance professionally would be by networking with other professionals.
It does not really matter if the other person is superior to you in designation or is inferior. By getting to know more people, you will build better connections (and you never know who will be of use to you at which point of your career). One of the most efficient ways of networking and building professional connections is through social networking sites like LinkedIn.
• Increasing Reach
The only way to thrive in today's world is to make people aware of your presence. Indeed, there is no better way to get people to talk about you, other than through the social media platform. These days more than 2 billion people are using social media and 12 new users are added to this number every second. Thus, in such a scenario if someone chooses to remain away from it all, they are certainly missing out on something in life.
• Thought Leadership
CEOs like Steve Jobs or Ratan Tata have shown the world what it means to be a thought leader. If the CEO or the senior-level managers of a firm can establish themselves as thought leaders, the firm's credibility to the general public increases by leaps and bounds.
Thus, to ensure that the brand that you are working for thrives in the tongue of the general public, what you (as a mid or senior-level executive) can do is to ensure that your social media profiles are up to date and that you post comments, pictures or posts in each of them at least once in a while.
• You Get To Learn
As someone who is in the mid or senior-level professional, you will surely have dedicated teams that report to you about the current market findings and their take on the same. However, you are likely to get a better understanding of the entire scenario if you have a first-hand experience of interacting with your consumers.
This is especially true if you are working in a product development or manufacturing organisation. Social media gives you the opportunity to have these kinds of interactions as and when you would like to have them. Thus, that way you will have some first-hand experience and your learning curve will accelerate. This will also help you come up with better advertising and marketing strategies.
• Addressing Grievances
By being on social media you are making yourself accessible to your customers and employees who are at the bottom of the corporate pyramid. They know that if things go wrong they can reach out to you. An employee who is being subjected to some form of discrimination knows that there is something that they can do about it.
This makes them have faith in the credibility of the entire hierarchical structure of your company. At the same time, your easy accessibility will make their colleagues and supervisors think twice before meting out any form of discrimination or injustice to them. Needless to say, such a thing will be beneficial to you as well as the work culture of the company.
• Practise What You Preach
With an increase in digitalisation, the recruitment procedures of most companies have undergone a shift. These days, most companies check the social media profile of their prospective employees in an endeavour to do background research. In order to be correct on moral grounds, a person who wants to join the firm or organisation should have equal rights to review the profile of the people they are going to work under.
Thus, it is the responsibility of all mid and top-level professionals to have their personal social media pages in place before they go out reviewing that of prospective employees or anyone else.