IIM Kashipur Offers Online Marketing Analytics Course: Apply Now!

By Malavikka

Marketing analytics is one of the key factors that drives a company towards growth. Knowing the pros and cons of certain actions that would impact a market is essential for a company to act according to the needs of its customers. It is also a key strategic tool to gain a competitive edge, especially in a data-driven function like marketing.


Marketing analytics will play a bigger role for companies that are into cloud and social media as they form 20 per cent of the total analytics market. Since companies have already started embracing this change, marketing insights and predicting consumer trends and behaviour is very useful for them.

Some analytics techniques such include campaign management, customer profiling, behavioural analysis and predictive analytics. Trained professionals from good quality institutes like IIM will be able to bridge the gap between supply and demand for marketing analysts. Take this course from IIM Kashipur named Marketing Analytics and customer valuation certification, offered by Talentedge. The study is self-paced and hence can be accommodated according to the candidate's timings.

Also Read:IIM Calcutta Conducts Advanced Program for Marketing Professional

IIM Kashipur Offers Marketing Analytics Course


Using Excel to Summarise Marketing Data

  • Slicing and Dicing Marketing Data with PivotTables
  • Excel Charts to Summarize Marketing Data
  • Excel Functions to Summarize Marketing Data

Pricing Analytics

  • Estimating Demand Curves and Optimize Price
  • Price Bundling
  • Non Linear Pricing and Price Skimming

Forecasting and Conjoint

  • Simple Regression, Correlation and Multiple Regression to forecast sales
  • Modelling Trend and Seasonality
  • Ratio to Moving Average Method
  • Winter's Method
  • Conjoint Analysis

Retailing Analytics

  • Market Basket Analysis and Lift
  • RFM Analysis and optimizing direct mail campaigns
  • Allocating Retail Space and Sales Resources
  • Evaluation and Selection

Advertising and Promotion Analytics

  • Promotion Analytics
  • Measuring the effectiveness of Advertising
  • Media Selection Models

Customer Valuation

  • Customer Lifetime Value Calculation
  • Using Customer Value to Value a Business
  • Customer Value and Marketing Decision Making
  • Allocating Marketing Resources between Customer Acquisition and Retention

Web Analytics

  • Measurement and Interpretation
  • Understanding Google Analytics, Identifying KPI's
  • Evaluating and Improving Performance

Digital Listening and Analytics

  • Listening/hearing a customer online
  • Text Mining and Analytics
  • Applications

R Programming

  • Understanding Basic Data Management
  • Basic Methods including Graphs and Statistics
  • Intermediate methods including Regression and Anova


  • For Indian Residents: Rs 60,000+ taxes
  • For Students from rest of Asia: USD 1350
  • EMI Option Available

Date and Schedule

Duration of the Course: 05 Months
Schedule of Classes: 3 hours on Sundays from 03.00 p.m. to 06.00 p.m. IST

How to Apply

Online Applications



Eager About the Nuances of Economics? Take this Online Course on MicroeconomicsEager About the Nuances of Economics? Take this Online Course on Microeconomics

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