Institute of Creative Excellence (ICE), Hyderabad was established in 2010.

It is an education arm of Balaji Telefilms provids world class quality education to the aspirants for entire M&E industry, covering all major specializations like Acting, Cinematography, Direction, Editing, Production, Scriptwriting, and Sound.

At ICE their Power-packed program curriculum is a result of intensive research done by Industry professionals.

Trainers at ICE not only bring on table rich hands on experience in this Industry but also have a wealth of training experience in their respective fields.