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CBSE Class 12 Marketing- Ii Marking Scheme 2026
The CBSE Class 12 Marketing – II Marking Scheme Question Paper is designed to assess students’ grasp of advanced marketing concepts, including strategies, consumer behavior, market research, and sales management. It emphasizes analytical thinking, application-oriented learning, and decision-making abilities within marketing scenarios.
The paper is divided into distinct sections:
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Objective Questions: Multiple-choice and true/false items to evaluate foundational knowledge such as pricing strategies and product lifecycle.
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Short-Answer Questions: Assess students’ ability to explain topics like branding, advertising techniques, and customer relationship management.
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Long-Answer Questions: Require detailed analysis of areas such as digital marketing, global market trends, and supply chain management.
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Case Studies: Test practical application of concepts through real-world problem-solving and strategic insights.
The marking scheme ensures transparency and fairness by rewarding clarity, accuracy, and depth. Answers are judged on logical reasoning, relevance, and appropriate use of marketing terminology. Creative and practical solutions in case studies earn extra credit. This structured evaluation equips students with the skills and knowledge essential for higher studies and careers in marketing, preparing them for today’s competitive business world.
Frequently Asked Questions
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How do businesses measure the success of their marketing efforts?
Businesses use key performance indicators (KPIs) like sales growth, website traffic metrics, social media engagement rates, customer acquisition costs, and return on investment (ROI) to evaluate their marketing success. -
What is influencer marketing?
Influencer marketing leverages individuals with a large following to promote products or services. These influencers can affect purchasing decisions due to their authority or relationship with their audience. -
Why is customer relationship management (CRM) important?
CRM focuses on managing a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships. -
What are some examples of promotional tools?
Promotional tools include advertising campaigns (TV ads), personal selling (sales presentations), public relations (press releases), direct mail campaigns (catalogues), and sales promotions (discounts). -
How does globalisation impact marketing strategies?
Globalisation expands markets beyond domestic boundaries necessitating adaptation to diverse cultures and legal requirements while taking advantage of broader opportunities for growth.