CBSE Class 12 Marketing- Ii Question Papers 2027

Consumer behaviour studies how individuals make decisions to spend their resources on consumption-related items. Understanding this helps marketers tailor their strategies to meet customer needs more effectively.

Market segmentation involves dividing a broad consumer or business market into sub-groups based on shared characteristics such as demographics, needs, priorities, common interests, and other psychographic or behavioural criteria.

The marketing mix consists of the four Ps: Product, Price, Place, and Promotion. Each component plays a critical role in creating a successful marketing strategy.

Brand management involves developing a perceived image for a product or company. It is crucial because it helps create customer loyalty and differentiates products from competitors.

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. It allows marketers to reach consumers where they spend much of their time.