Marketing has become an essential component in almost every professional field today, and recognizing its growing importance, the CBSE Board has
included it as a key subject in the Class 12 curriculum. Since marketing requires strategic thinking, creativity, and analytical skills, securing high marks in this subject can be challenging for many students.
To support Class 12 students in their exam preparation, we offer a collection of previous years’ Marketing question papers. These papers serve as an excellent practice tool, helping learners understand the exam pattern, the type of questions asked, and the weightage of different topics. By regularly solving past papers, students can revise effectively, strengthen their conceptual clarity, and boost their confidence for the final board examination.
Title
Year
Action
CBSE Class 12 Marketing Question Paper 2025
2025
CBSE Class 12 Marketing Question Paper 2024
2024
CBSE Class 12 Marketing Question Paper 2023
2023
CBSE Class 12 Marketing Question Paper 2022
2022
CBSE Class 12 Marketing Question Paper 2020
2020
CBSE Class 12 Marketing Question Paper 2019
2019
CBSE Class 12 Marketing Set 4 Annual Question Paper 2018
2018
CBSE Class12 307 Marketing II Set 4 IOP-COMPTT Exam Question Paper 2017 (All India Scheme)
2017
CBSE Class 12 307 Marketing SET 4 Annual Question Paper 2017 (All India Scheme)
2017
CBSE Class 12 Marketing 2013 Question Paper
2013
Frequently Asked Questions
Consumer behaviour studies how individuals make decisions to spend their resources on consumption-related items. Understanding this helps marketers tailor their strategies to meet customer needs more effectively.
Market segmentation involves dividing a broad consumer or business market into sub-groups based on shared characteristics such as demographics, needs, priorities, common interests, and other psychographic or behavioural criteria.
The marketing mix consists of the four Ps: Product, Price, Place, and Promotion. Each component plays a critical role in creating a successful marketing strategy.
Brand management involves developing a perceived image for a product or company. It is crucial because it helps create customer loyalty and differentiates products from competitors.
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. It allows marketers to reach consumers where they spend much of their time.
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