IIT Delhi Short Term Course on Digital Marketing: Apply Before Nov 19!

By Malavikka

IIT Delhi is offering a short-term course on digital marketing. The programme will be held on the campus and interested candidates can apply for this opportunity right away


Name of the course

Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics


  • Gain the insights of strategic management and innovation and work towards achieving competitive advantage
  • Understand how to use digital marketing, using search engines, websites, online content and social media
  • Understand the different models of business analytics (e.g. predictive, web, social media, big data, etc)
IIT Delhi Short Term Course on Digital Marketing!

Key topics covered

  • Understanding the role of IT in organisations
  • Consulting Models and Strategies
  • Strategic Management
  • Industry and Firm levels of analysis
  • Competitive Analysis
  • IT Consulting
  • Systems Planning and Design for Analytics
  • Projects, Data and Process modelling
  • Cloud Computing
  • Understanding the Digital Economy
  • Strategic technology management
  • Strategic Innovations
  • Business Model Innovations
  • Innovation Ecosystem
  • Innovation Culture and Performance
  • E-Supply Chain
  • E-Payments
  • Economics of Digital Business
  • Customer Relationship Management
  • Web 3.0
  • Social Media
  • Policy
  • Revenue Models
  • Social Media Analytics
  • Viral Marketing
  • Search Engine Marketing
  • Web Analytics
  • Wordpress
  • Information Security in the Cyber
  • World, Smart Cities and Smart Technologies
  • Emergence of Big Data
  • Data modeling in MS Excel
  • Business intelligence and Data mining
  • Decision Support Systems
  • Machine Learning
  • Neural Networks
  • Genetic Algorithms
  • Qualitative data analysis
  • Advanced statistical data analytics - T Test, ANOVA, MANCOVA multivariate regression
  • structural equation modelling

Also Read: IIT Delhi Offers Short Term Course on Business Models in Technology


All graduates are eligible. However, work experience and academic background would be used in the short-listing

Target audience

Working professionals, entrepreneurs, academicians, owner-managers, senior / mid-level managers, young graduates.

How to apply for the IIT Delhi short term course?

Please fill the online application form, and offline declaration form. Please send the hard copy of your declaration form along with the self-attested copies of educational and work experience certificates to support your online application:

Prof. Sanjay Dhir, Programme Coordinator, Room 501, Department of Management Studies, Vishwakarma Bhawan, IIT Delhi, Hauz Khas, New Delhi-110016

Selection process

Shortlisted applicants shall be called for a personal interview. Selection outcome would be dependent on a combination of past academic and professional experience as well as performance in personal interviews.


Payable to IIT Delhi: Rs. 177,000 (Course fee Rs. 150,000/- + GST @ 18%: Rs. 27,000/-)

Dates to remember

  • Last date for application: 19th November, 2017.
  • Shortlisting for personal interview: 4th December, 2017.
  • Final list of selection: 15th December, 2017
  • Registration deadline: 23rd December, 2017
  • Commencement of classes: 6 th Jan 2017

Also Read: World Bank Internship 2017 for Students: Apply Now!

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