IIT Delhi Short Term Course on Digital Marketing: Apply Before Nov 19!

By Malavikka

Updated: Tuesday, July 7, 2026, 15:16 [IST]

IIT Delhi is offering a short-term course on digital marketing. The programme will be held on the campus and interested candidates can apply for this opportunity right away

Name of the course

Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics

Objectives

Gain the insights of strategic management and innovation and work towards achieving competitive advantage
Understand how to use digital marketing, using search engines, websites, online content and social media
Understand the different models of business analytics (e.g. predictive, web, social media, big data, etc)

IIT Delhi Short Term Course on Digital Marketing! — IIT Delhi Short Term Course on Digital Marketing: Apply Before Nov 19!

Key topics covered

Understanding the role of IT in organisations
Consulting Models and Strategies
Strategic Management
Industry and Firm levels of analysis
Competitive Analysis
IT Consulting
Systems Planning and Design for Analytics
Projects, Data and Process modelling
Cloud Computing
Understanding the Digital Economy
Strategic technology management
Strategic Innovations
Business Model Innovations
Innovation Ecosystem
Innovation Culture and Performance
E-Supply Chain
E-Payments
Economics of Digital Business
Customer Relationship Management
Web 3.0
Social Media
Policy
Revenue Models
Social Media Analytics
Viral Marketing
Search Engine Marketing
Web Analytics
Wordpress
Information Security in the Cyber
World, Smart Cities and Smart Technologies
Emergence of Big Data
Data modeling in MS Excel
Business intelligence and Data mining
Decision Support Systems
Machine Learning
Neural Networks
Genetic Algorithms
Qualitative data analysis
Advanced statistical data analytics - T Test, ANOVA, MANCOVA multivariate regression
structural equation modelling

Also Read: IIT Delhi Offers Short Term Course on Business Models in Technology

Eligibility

All graduates are eligible. However, work experience and academic background would be used in the short-listing
process.

Target audience

Working professionals, entrepreneurs, academicians, owner-managers, senior / mid-level managers, young graduates.

How to apply for the IIT Delhi short term course?

Please fill the online application form, and offline declaration form. Please send the hard copy of your declaration form along with the self-attested copies of educational and work experience certificates to support your online application:

Prof. Sanjay Dhir, Programme Coordinator, Room 501, Department of Management Studies, Vishwakarma Bhawan, IIT Delhi, Hauz Khas, New Delhi-110016

Selection process

Shortlisted applicants shall be called for a personal interview. Selection outcome would be dependent on a combination of past academic and professional experience as well as performance in personal interviews.