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IIM Calcutta and Amway India Launch Course on Entrepreneurship and Leadership

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Amway India with IIM Calcutta is conducting a course on entrepreneurship and leadership for its potential direct sellers. This is the first time that Amway India has tied-up with a premier management institute for a special course for its direct sellers. The company has shortlisted 100 direct sellers who have demonstrated strong performance and business excellence over the past few years for this program.

IIM Calcutta and Amway India Launch Course

Why take the course?

Speaking on the occasion, Anshu Budhraja, General Manager, Amway India, said, "The tie-up with IIM Calcutta is focused on building skills and competencies of our high potential direct sellers to help them compete in an evolving entrepreneurship landscape. Micro Entrepreneurship, generating self-employment through skilling is a key priority for government of India. We too are aligning our training strategy by focusing on enhancing skills and competencies of our direct sellers."

Key Objectives

"Amway India approached IIM Calcutta to arrange a series of workshops for their high potential direct sellers on subjects related to Entrepreneurship, sales, marketing and motivational leadership. The key takeaways from this short residential course at IIM Calcutta would include (1) building their direct selling businesses through innovative thinking, (2) training team members in latest sales skills, and (3) becoming a motivational leader and team builder through effective communications," said Prof Ramendra Singh, programme coordinator and faculty at IIM Calcutta.

About Amway

Amway India strategically invests in skilling and nurturing entrepreneurship amongst its direct sellers. The company offers free training to them by conducting more than 18,000 training sessions during an average 12-month period besides the presence of a comprehensive digital learning portal (E-learning).

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.

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