IIM Kashipur Offers Online Marketing Course: Apply Now!

Marketing Analytics course from IIM is aimed at building causal models to already available data

By Malavikka

Published: Tuesday, January 10, 2017, 16:27 [IST]

Indian Institute of Management ( IIM ), Kashipur is offering an online course on Marketing Analytics and Customer Valuation for a five months duration. It is a short term certificate course meant for graduates from recognised universities.

Marketing Analytics course is aimed at building causal models to already available data. Many marketing managers want a model-building approach to analyzing and understanding reams of data, utilizing easy to use software such as Excel. Today these individuals often work in departments that model data for loyalty marketing, retention or web marketing, etc. This course is designed in response to the need for analytic talent in the marketplace.

IIM Kashipur Offers Online Marketing Course: Apply Now!

The overarching purpose of this course is to convey the benefits of a systematic, analytical approach to marketing decision-making, and to build skills, knowledge and confidence in undertaking such analyses.

By the end of this course, participants will learn to extract information in the ways marketers are increasingly required to, for example, to: segment customers and markets, determine the best pricing for a product in different situations, develop products that add value to consumers and firms and more. But, most of all, participants will become adept in systematizing decision-making based on powerful, proven analytical techniques.

Name of the course

Executive Certificate Program in Marketing Analytics and Customer Valuation

Organiser

Indian Institute of Management, Kashipur

Key points covered

Using Excel to Summarize Marketing Data
Pricing Analytics
Forecasting and Conjoint Analysis
Retailing Analytics
Advertising and Promotion Analytics
Customer Valuation
Web Analytics
Digital Listening and Analytics
R Programming

Eligibility

For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.