The corporate world is one where a large number of people are involved in a process. Thus, for the companies to do their job well, it is important that there is effective communication. Who needs to be ascertained what amount of information is something that needs to be effectively chalked out. The information that is to be communicated may range from that of products and marketing campaigns to that of business plans and employment policies. In order to do justice to the magnanimous amount of data that needs to be put forward, there is a need for dedicated people to take up the role of a corporate communications professional.
In the Indian context, not many people are aware of this particular job role. This creates immense job potential here. Indeed, the fact that there is lesser competition here as compared to other jobs in the corporate world is something that works in favour of freshers.
In order to harvest the potential of this field and make a successful career here, go ahead and read this article. It will tell you all you need to know and give you tips for effective career building.
• Job Roles
All sorts of written and other communication that takes place within an organisation happens under the supervision of these people. This includes engaging in media outreach programs, setting up local as well as public announcements as well as creating press releases.
It is the duty of these people to ensure that appropriate presentations and emails are drafted so that all the new initiatives and campaigns that the company indulges in are brought to the notice of its employees.
• Educational Qualification
In order to pursue this profession, the first and foremost thing that would be required is a three-year bachelor's degree in public relations or marketing. Many organisations also give weightage to people who have a degree in journalism.
After having obtained the said qualifications, companies usually groom the newly hired employees to fit into the ethics of the organisation.
• Skill Set
Since the job role here is all about communication, it is obvious that this involves a good amount of social interactions. For that, it is an absolute must for candidates to be vocal and be in a position to explain their point of view to others and convince them of the same. For that, good debating skills help.
Also, one cannot always expect the other person to agree to what you have to say. In such a situation, a corporate communicator needs to be patient in dealing with the situation. A corporate communicator is often seen to be a representation of the image of the company to the general public. Thus, it is important for them to be presentable at all times.
Other than that, basic computer skills with thorough knowledge of MS Word, MS Excel and other Office applications along with decent typing skills are an absolute must for a person who wants to do well in this profession.
• Networking In Corporate Communication
Although networking is an essential survival skill in a corporate these days, it is all the way more important here. This is because in this particular job role you not only represent and speak for yourself, but also for your company.
In such a situation, if you can maintain a personal rapport with clients, it will be beneficial for you and your company. Also, in this particular profession, if a person starts networking from the initial stages of their career, the chances of bearing fruits later on are pretty high.
The need for corporate communicators exists in every field of work irrespective of the domain. As is obvious, the salary people take home will depend on their domain. IT firms and media agencies tend to pay corporate communicators higher than other companies. The average starting salary here is about INR 15,000 per month.
• Work Environment
This is a desk job and most of the work that happens here is over the Internet. Thus, there is not much travelling involved. For most companies, corporate communicators do not have to work on the weekends or in shifts. Most of the jobs in this field are based in the cities, with Bangalore, Hyderabad and NCR being the prime areas.
• Job Growth
In the case of freshers in the field, most corporate firms prefer to hire candidates straight out of college. This prompts them to opt for campus placements as well. For people who start off their career as junior corporate communicators, there is an immense scope of growth.
Like every other profession, with due time they can choose to move to managerial roles in corporate communication. Other than that, one can also choose to switch to other roles such as consumer insight managers, public relations specialists.
With globalisation increasing by the minute, the importance of quality service in the field of corporate communication is ever expanding. Thus, experienced people will never find a dearth of employment opportunities.
By now you must have realised that although some of the qualities that are required to succeed in this profession can be improved with practise, most of the skills that are required in this field of work are innate.
Thus, we advise you to take up this profession only if you feel that this is your true calling. Once you have chosen this, there is no looking back. All that you have to do is put in the due amount of work and see your career shine.