TOEFL Introduces Exciting Rebrand in India Under New GM, Omar Chihane

ETS today unveiled the rebranding of the TOEFL® suite of assessments, including the globally respected TOEFL iBT®. This marks a significant step towards aligning with the dynamic needs of modern learners, educators, and professionals in India and around the world. Trusted globally for its accuracy in evaluating English-language proficiency, TOEFL iBT® is crucial for academic and professional success across continents.

The refreshed brand identity of TOEFL captures its commitment to innovation, authenticity, and optimism, catering to a new generation of learners and global citizens. The rebrand positions TOEFL not just as a test, but as a partner in the journey of students and professionals aiming to study, live, and work abroad.
The rebrand includes a new visual and verbal style that makes TOEFL more approachable and inclusive. Significant updates such as the introduction of a shortened test format and the launch of the TOEFL® TestReady^TM platform are part of this change. The new logo features a stylized asterisk, mirroring the recently updated ETS logo, symbolizing a shared dedication to advancing educational and professional measurement and research.

This rebranding also addresses the evolving aspirations of India's youth, who seek impactful ways to express their talents and achieve their dreams. TOEFL has long supported individuals in transforming their aspirations into reality, and with its proven research and innovation, it continues to meet the diverse needs of its varied audience.
Omar Chihane, General Manager of TOEFL, stated, "TOEFL empowers people worldwide to realize their full potential, which translates into more than personal success. Our learners aim to create a positive impact in the world, and mastering English helps them lay the groundwork for this change. This rebrand reflects our commitment to supporting them on this journey."

ETS is pleased to announce the appointment of Omar Chihane as the new General Manager for the TOEFL® program. Working closely with Rohit Sharma, ETS Senior Vice President, Global Mobility Solutions, Chihane will lead strategic initiatives, vision, and expansion of the TOEFL iBT® services. His role will encompass all key business areas including product development, operations, sales, distribution, and marketing.

TOEFL, the premier global English-language assessment, has recently unveiled a new brand identity to better align with its dynamic role in the modern educational and professional spheres. This rebranding includes a fresh visual and verbal style, emphasizing TOEFL's long-standing reliability while positioning it as a supportive partner for individuals aspiring to study, live, and work abroad.

"Omar Chihane brings a vital entrepreneurial approach and extensive international leadership experience to his role as General Manager of TOEFL iBT, one of ETS's leading assessments," said Rohit Sharma, ETS Senior Vice President, Global Mobility Solutions. "His expertise will be crucial as we navigate through a period of innovation and adapt to the changing needs of our stakeholders."

Chihane, who has previously founded englease-an English teaching startup focused on the Middle East and Africa-brings valuable insights from his time leading educational initiatives through online platforms. His experience in senior roles at major multinational corporations like Siemens, Nokia, and Microsoft, coupled with an MBA from the London Business School, equips him well for his new role at ETS.
As TOEFL continues to evolve under new leadership, it remains committed to advancing educational assessment and opening doors for global learners and professionals.
For additional details on TOEFL, to create an account, register for a test, or access test preparation resources, please visit www.ets.org/toefl.

About the TOEFL iBT Test

The TOEFL iBT test is the most respected, accepted and preferred test of academic English- language proficiency, used for study, work and immigration. More than 13,000 institutions in 160+ countries worldwide accept TOEFL iBT scores to make high-stakes decisions. The test is a crucial component of the world-class TOEFL Family of Assessments, offering tools for English-language proficiency starting with learners 8+. Powered by ETS, these assessments are rooted in 75 years of research and expertise, building equitable ways to measure proficiency while empowering people and institutions around the globe to turn aspirations into reality. TOEFL is a passionate journey partner, providing learners access, authority and support to move the world. For more information, visit www.ets.org/toefl.

About ETS

ETS is a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment. We are committed to powering human progress by promoting skill proficiency, empowering upward mobility and unlocking more opportunities for everyone, everywhere. Our assessment products - including the TOEFL, TOEIC, GRE and Praxis Assessments - as well as our innovative solutions and subsidiaries help 50 million people each year to clarify their strengths and find opportunities for growth in education, work and beyond. We continue to operate around the world, with offices in 25 locations and operations in 200 countries and territories.