NIIT Institute for Finance, Banking and Insurance (IFBI), India's largest banking training institute, has launched a certificate programme in banking sales and marketing (CPBSM) in association with Catholic Syrian Bank (CSB).
CPBSM is an exclusive programme that aims at building a pool of probationary officers with marketing skills. This programme is blend of core domain knowledge and usable skill-set requirements like sales and marketing, technology familiarity and customer handling. To start with, the programme will be available in select locations including Thrissur, Trivandrum and Coimbatore.
The one-month certificate programme in banking sales and marketing is designed for training and recruitment of probationary officers to be posted in sales and marketing of various deposit, loan, insurance products of the bank under various functional verticals of the bank.
Speaking on the partnership, Bimal Jain, president of NIIT IFBI, said, "As pioneers in the BFSI industry in India, NIIT IFBI has been working towards creating professionally trained workforce for the BFSI industry. This strategic partnership with the Catholic Syrian Bank has been tailor-made to create a large pool of industry-ready talent who would be offered challenging career opportunities with the bank." This programme has been specifically designed to develop and empower graduates with robust skill sets and vital insights needed to undertake marketing banking business as a probationary officer in banks. Graduates and postgraduates with minimum of 60% marks in their graduation and less than 28 years of age can apply for this course. On successful completion of the programme, students will be placed with CSB.
The selection to the programme will be through an in-house screening process with final interview by CSB officials. Post successful completion of the probation period of two years, they will be absorbed as assistant manager (Grade-1).