Course on Strategic Media and Entertainment Management: Apply Now!

By Malavikka

Times Centre for Learning Ltd. (TCLL) along with SPJIMR [S.P. Jain Institute of Management and Research] is launching a 11 months course on Strategic Media and Entertainment Management (PSMEM). The program will be delivered through Times Centre for Learning Ltd. (TCLL).

With this program, working professionals [who will not have to take a year off from work], will not only get a good grounding of the fundamentals of management but also gain insights that can help build a rewarding career in Media & Entertainment.

Course on Strategic Media and Entertainment


Program Objective

The idea was conceived after analysing existing skill-gaps and the growing demand for managerial talent.

The programme aims to aid professionals to tackle the unique challenges facing the industry. Designed to benefit the industry at large, the programme will be involving important industry leaders to provide necessary oversight and perspectives to guide its design and roll-out.

Speaking about the association, Dr. Ranjan Banerjee, Dean at SPJIMR said, "India is at a very opportune moment today, where media and entertainment are growing to become substantial businesses, with career opportunities for executives and opportunities for entrepreneurs. This collaboration with TCLL brings together our experience in business and management studies, with the Group's expertise in media and entertainment. Together, we will meet the need of this sector for high quality, well trained professional managers."

Program Curriculum

Guided by high-profile advisory and academic councils, the curriculum is a judicious mix of media / entertainment topics and management components. Designed by industry veterans and seasoned academicians the course runs through a period of 11 months.

The program coverage would include, inter alia, the business drivers of music, film, print and digital media and entertainment formats. The participants will attend classes at TCLL's state- of- the- art remote learning centres in Delhi, Mumbai and Bangalore, along with interventions at the SPJIMR campus.

Candidates can apply at


SPJIMR is counted among the top 10 management schools in the country. SPJIMR will bring its expertise into the formation of course content and would help evaluate students throughout the program. The course will be run by TCLL with SPJIMR as the Knowledge Partner and will be offered through a blended mix of campus / classroom and online learning. The rigorous program consists of 2-week on-campus immersions modules, 20 key courses covering all aspects of management and media / entertainment, creativity workshops, career orientated projects and thought leader lectures, apart from classroom sessions and guest lectures.

Also Read : EdX Launches Online Course on Supply Chain Management from MIT

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