Bollywood film art director Vinod Guruji coaching AISFM students

He says, "I have learnt a lot working with these great creative minds. I have never been passively involved in any project - I have always worked closely with the directors and actors and have tried to provide solutions as per their requirement."

When asked how much film school education helps later in career, Vinod Guruji said, "Training helps a lot. Schools such as AISFM provide students with hands-on experience; students here get to read good books, discuss and exchange ideas, speak to qualified professionals."

Recognised as a highly progressive art director, Vinod Guruji is known within the industry for the many innovations that he introduced to Indian cinema, including turnkey sets, fiberglass, gateway paper, white paper (instead of brown) and acrylic sheets.

Speaking on the way the industry changes to incorporate new technology, Vinod said, "I am really excited to find the way AISFM helps students to keep abreast with the rapid technological changes in set design by incorporating newness in curriculum and complement their academic pursuit by providing workshops with filmmakers from around the country.

Geetika Tondon, the Academic Head of AISFM said, "It is imperative, not just for a director or a producer, but also for a writer, cinematographer, editor, costume designer, and any other technicians involved in film production, to have some understanding about art direction. This knowledge helps them to have realistic expectations from their art director, and know what fantastic results can be achieved."