How Grooming and Corporate Trainings Build your Brand?

By Ms. Rupeksha Jain

Gone are the days when we would look at servicing specifically to one market or one segment. Today we cater to an audience larger than ever and we stand at the edge of a 'global window' where the requirements of a myriad industries need to be looked at from different lenses.

The segment of HR, client servicing is one which is a necessity in any industry, be it technology or hospitality. It is imperative that we are well adept to the requirements of each segment, culture and sensibility and address everybody with due respect, commitment and clarity.


Grooming techniques /corporate trainings help you become an expert on how to address each client, giving them the touch of reliability. People you are working with need surety on the following:

  1. How well do we understand their needs?
  2. Will we be able to provide the required solution?
  3. How flexible are we to take challenges?

Grooming and Corporate Trainings Build your Brand

And all of this starts from our interaction, their knock and our welcome.

The first and foremost element is to brand and market ourselves efficiently. Our physical appearance, presence as a personality creates the overarching impact and the first impression on people. Human resource professionals ought to be trained and groomed on a cross-cultural platform with an understanding of different values and ethos.

Secondly, there has been a focus on cross-cultural communication now, more than ever. We live in a global village with communication across different stratas, regions and cultures. Our communication needs to be flexible and effective in a manner that we can cater to the needs to people from across the board. Our e-mails, calls and actions should be artful and created with tact for a universal but personalized appeal. [Also read: How important is English language fluency?]

Grooming and Corporate Trainings Build your Brand

Lastly, projection of ourselves as a reliable personality in any given situation helps build trust and faith by people who work with us. The aura of being able to 'achieve and manage, is a prerequisite for all professionals.

Must read: Why Soft Skills Are Important For Career Success?

Corporate trainings form a huge part in creating workforces which are trained to think on their feet and are a reflection of the companies they work for. With more corporates investing in regular trainings more than ever, there is a higher rate of convergence of employees who are satisfied than who invest in only one-time training facilities.

Interesting read: Management Education Crisis - Is Indian MBA Degree Losing Its Sheen?

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