Why is social media considered a powerful tool in modern communication?
Social media allows users to create and share content rapidly with a global audience, fostering connections across diverse communities while influencing trends and public discourse.
What are some challenges associated with digital mass media?
Challenges include issues like misinformation, data privacy concerns, digital addiction, and the digital divide affecting access for some populations.
How does advertising utilise different forms of mass media?
Advertising uses various platforms like TV commercials, online ads, radio jingles, and print advertisements to reach target audiences effectively across multiple channels.
What role does journalism play in mass media?
Journalism serves as a watchdog by informing the public about important events, holding power accountable, and providing analysis on issues affecting society.
How have mobile devices influenced mass communication?
Mobile devices offer portable access to information through apps and social networks, increasing user engagement with news and entertainment content anytime, anywhere.