Kerning refers to adjusting the space between individual characters in a word to achieve visually pleasing spacing throughout text. Proper kerning improves readability and aesthetic appeal.
How do you choose a suitable font for a project?
Choosing a font depends on factors like purpose, audience, medium (print or digital), readability requirements, and brand identity. It's important to consider these elements to ensure effective communication.
What are some common computer applications used in typography?
Common applications include Adobe InDesign for layout design, Microsoft Word for basic document creation, and Adobe Illustrator for detailed typographic work involving vector graphics.
What is leading in typography?
'Leading' refers to the vertical space between lines of text. Proper leading ensures text blocks are comfortable to read without appearing too cramped or too loose.
Can you explain tracking in typography?
'Tracking' involves adjusting the overall spacing across a range of characters within text blocks. Unlike kerning which focuses on individual pairs of letters, tracking applies uniform spacing adjustments throughout.