Mass communication, as the name suggests, is basically the art of conveying information to a wide range of people. Now addressing an individual or a small group of people is something that we all do on a daily basis. This is very different from talking to a larger group.
While talking to a larger group, things become much more complex because it is almost impossible for us to access what is going on in the minds of each individual. In fact, there are times when you are not even fully sure about the group of people you are addressing. It is at times like this that all that you learnt in your mass communication classes comes to play.
Now as is evident, no matter how effective your tactics may be you will not succeed in this field unless and until you have exceptional communication skills. Thus, if you want to pursue a career in this field, instead of pursuing a professional degree in mass communication, you can also go for a bachelor's degree in English with mass communication as one of the subjects.
Language - The Basis Of Communication
The techniques and finer nuisances of the subject are some things that are not achieved by textbook learning. For that to happen you need to be able to apply all that you learn inside the classroom to the world beyond.
In fact, for a subject that is as dynamic as mass communication, there are quite a few things that only experience can teach you. In such a situation, it is a good idea to have your basics sorted. This will ensure that a solid foundation of learning can be built upon. Hence, it is a good idea to opt for a course in English honours so that you have a very good base of knowledge.
Requisites Of The Course
It is important to realise that mass communication and English are not exactly the same thing. While studying English literature gives you a thorough understanding of prose, poetry and all things good, mass communication makes you come to terms with the not-so-good aspects of modern life.
In this context we are talking of things like media management, advertising and public relations.
Hence, it is understandable that studying two things that are so diverse will not be child's play. Students who opt for this course must have a sharp mind, will power, concise and effective mannerisms and they should be able to express themselves clearly both orally as well as verbally.
However, it can be assured that students who put in the required effort and fare well in a course like this will be able to land themselves with worthy jobs in a number of sectors.
What Sets It Apart
Today's era is one of multitasking. In such a situation one who can perform two tasks simultaneously is always given preference in the job scene. In such a situation one who has completed a dual specialisation by studying both English as well as mass communication will have much greater preference over someone who just has a BA in English or one who has a BA in mass communication.
That is why a number of top-notch firms like CNN, NDTV, Indian Express and FM 92.5 prefer such candidates. In fact, some of the colleges that offer this out-of-the-box course also have the provision of in-campus placements, wherein the students land themselves with jobs in some of the top-notch companies even before they graduate.
What The Future Holds
All schools, colleges and universities will have scope of employment for people who have completed this course in the academic sectors as teachers and professors. Embassies require copywriters and documentation specialists. People with a BA in English with mass communication as a subject of study will be preferred for this type of a job.
Other than that, almost all news and media houses require content writers, copy editors and public affairs managers. Students from the aforementioned background with relevant experience will be preferred.