5 Functional Skills Required To Succeed In Your Sales Team

By Shatavisha Chakravorty

For most companies, the sales team is the one that brings the most revenue. No matter how well the other teams design the products or how well the manufacturing standards are, the fact is that if the sales team does not manage to effectively convey the same to the client or customer, the rest of it is in vain. Thus, any company puts the best of its resources in the sales department.


The means the sales team is the most competent and competitive one in any organisation. There are constant targets coming up and people are rushing out to meet the same. If you adopt a relaxed attitude here, you will find yourself falling much behind in the rat race for success.

5 Functional Skills To Succeed In Sales

Understanding the competition that exists here, it will be fair on our part to say that it does take a lot to succeed in a sales team. The challenging nature of the job should not discourage you. Instead, you should take all of it in your stride and put in extra efforts to ensure that you succeed.

To help you through it, here are 5 tips to succeed in a sales team.

• Set Out Goals

The world of sales is filled with targets and you will have to adhere to the same if you want to survive. However, if you are keen to rise higher and succeed, merely adhering to the goals set out by the organisation will not suffice. You must set out personal goals that are higher than what your boss or reporting manager expects from you. Once you have set goals, start working at them from the back.

What this means is that you have to measure your current performance and then gauge the same against the standards that you expect from yourself. After that, try to improvise the same by providing your clients with consistent results by working at your skills and executing your plans with due honesty and dedication.

Doing this will give your career the required head start and put your career on the path to unprecedented success.

• Focus On Relationships And Build Your Knowledge

If you are someone who is new to the world of sales, chances are that you will be running after the target numbers. However, the earlier you realise that relationships matter more, the better it is for you. Once you are able to establish a good business relationship with a particular client, chances are that they will be coming to you again and again to take up the product or service that you have to offer.

Thus, by doing your job well once, you are ensuring a recurring positive result for yourself. If you run solely behind numbers, you may meet your weekly or monthly targets, but you will find yourself losing out in the long run.

In order to prevent such a thing from happening, another important action on your part will be to make it a practise to read the business newspapers on a daily basis. This will keep you up to date with all that you need to know and when you have to actually go out to meet a client, you will not have to dedicate much time in doing company research.

• Do Not Be Desperate

Being in a sales team means that you will have products or services to sell, targets to meet and deadlines within which they are to be completed. Whatever your target is, there will always be a limited time frame for you to accomplish the same.

In such a situation, one of the smartest things that you can do is to identify who needs your product and who does not. People who need your product will be the ones who will be interested in hearing you out. Invest all your time and efforts in that group.

Go ahead and create high-quality content that you will deliver only to this particular group. This will help you in convincing them to buy your products or services. Doing something like that will save your time and you will be happy to see the improvement in your closing sales values.

• Plan Your Day

Sales is a very tiring job and if you want to fare well here, you will have to plan your day well. A typical day in the life of a sales agent involves attending innumerable meetings, talking to management and, in some cases, travelling to client sites as well.

Amidst such a busy schedule what happens is that a sales agent often ends up losing time for self-work. This would include things like reviewing customer proposals, doing company research or simple cold-calling. Things like this will give you an edge over others in the team.

Thus, if you are really interested in making your mark as a sales representative, you will have to plan your day in such a way that there is ample time for such crucial tasks.

• Invest In Call Reviews

In any organisation, there will be some people who will ace at selling items. Identify such people in your organisation. One particular person may not have all the qualities that are required in a sales representative. It is okay for you to have a list of 3 to 4 people who ace at the different aspects of sales (like negotiation, public relations, closing difficult prospects, etc.)

Then try to observe how these people function. If you observe their working patterns keenly, you will find that there is a lot to learn from each person. Once you identify the tips and tricks, try to inculcate the same in your sales strategies. You do not really have to copy some other person; you can adopt their sales style and modify the same to suit your style.

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