Understanding Media by Understanding Google: Online course

Understanding Media by Understanding Google

 

Understanding Media by Understanding Google is a free online course conducted by Northwestern University.

Few people who "just Google it" to find an answer to their every question understand just what the company does (and why). Through this course, course takers will join the minority that really gets it.

About the course

Enrollees in this course learn how to understand the tactics that modern media companies, journalists, marketers, politicians, technologists, and social networks are using to reach them and affect their behavior. They learn how to adopt strategies that put them on an even footing with these entities in achieving their own communications goals.

Course Syllabus

Week 1: The Age of Google

Week 2: Google and Publishing

Week 3: Google and Advertising

Week 4: Google and Video

Week 5: Google and Mobile

Week 6: Google, Social Media, and Privacy

Course Sessions

October 6, 2014 - November 24, 2014

For further information, click here.

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