Understanding Media by Understanding Google is a free online course conducted by Northwestern University.
Few people who "just Google it" to find an answer to their every question understand just what the company does (and why). Through this course, course takers will join the minority that really gets it.
About the course
Enrollees in this course learn how to understand the tactics that modern media companies, journalists, marketers, politicians, technologists, and social networks are using to reach them and affect their behavior. They learn how to adopt strategies that put them on an even footing with these entities in achieving their own communications goals.
Week 1: The Age of Google
Week 2: Google and Publishing
Week 3: Google and Advertising
Week 4: Google and Video
Week 5: Google and Mobile
Week 6: Google, Social Media, and Privacy
October 6, 2014 - November 24, 2014
For further information, click here.