Introduction to Business Strategy: Online Course By IIM Bangalore

Introduction to Business Strategy is a free, online course by the Indian Institute of Management, Bangalore. In course, takers will be able to learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

About this course

In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.

This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:

• What managing a firm strategically implies?
• How one analyzes the industry in which a firm competes?
• How does a firm create competitive advantage?
• How does a firm sustain its competitive advantage?
• This course is part of the Fundamentals of Business Management XSeries.

What you'll learn

• Industry and competitive analysis
• Resource and competency analysis
• Analysing strategy across corporate and business levels

Course Syllabus

• Week 1: Introduction to Strategic Management
• Week 2: Analyzing the External Environment
• Week 3: Analyzing the Internal Environment
• Week 4: Competitive Positioning
• Week 5: Managing the Multi-business Firm

Course Begins: Quarter 3, 2016

Course Length: 5 weeks

For further information and to register to this course, click here.

For the complete Fundamentals of Business Management XSeries, click here.

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