January 22: The 36th XLRI MAXI Fair, the annual disguised Market and Consumer Behavior Research Fair conducted by the Marketing Association at XLRI (MAXI) concluded recently with great fanfare at XLRI- Xavier School of Management. The event was held on 17th and 18th January, 2015 at XLRI Campus, Jamshedpur.
Coveted as one of the biggest marketing event in the B-school circuits, MAXI Fair 2015 was themed on the ‘Swachh Bharat'.
Keeping true to with its theme, MAXI kick started the activities of the 36th MAXI Fair on 16th January with the students of XLRI and Tongji University, China- XLRI's partner institute in Global MBA Programme, in an attempt to spread the cleanliness message launched by Prime Minister Narendra Modi, organized a cleaning drive at Sonari, Jamshedpur to promote and spread the message of cleanliness in the locality.
The highlight of the MAXI Fair 2015 was the ‘Banega Swachh India' campaign with support of leading hygiene product brand Dettol. The campaign also aimed to set the record for the most number of participants in a handwash relay.
The record, previously created in Sri Lanka by 650 participants, has been shattered by the registration of over 1000 residents of Jamshedpur. The record will be officially confirmed by Guinness World Records after completing the verification procedures in 8 weeks.
Prof. Sharad Sarin, Professor of Marketing at XLRI and the pioneer of the event commented, "The event was started by MAXI over thirty years ago with a simple mandate in 1979 - to popularize the field of Marketing at XLRI.
This is achieved through a mixture of competitive events, talks, interaction sessions, conferences and of course, the MAXI Fair. Since then the fair gives students a hands on opportunity to learn market research fundamentals and come up with marketing insights on live problems handed over by partner brands and corporates.
This year's MAXI Fair too has proudly upheld the tradition of conducting market research in a manner that is both illuminating for the researchers and entertaining for the participants."
This MAXI Fair 2015 also witnessed the launch of a unique start-up venture by XLRI students - ‘Hobby in a Box'. A one-stop solution for your do-it-yourself ideas founded by Manveen (PGDBM student in XLRI), Sarthak (PGDBM student in XLRI) with Nishant (pursuing management studies at IIMB), ‘Hobby in a Box' provides all the hobby supplies in the required quantity and with easy instructions as a Hobby Kit.
Till now operational through their Facebook page, ‘Hobby in a Box' from now will be fully operational on their own website including COD delivery and free shipping and looks forward to add more hobby kits. They have recently launched a YouTube channel which contains our video tutorials of Do it Yourself Hobby ideas.
The event was supported by major Corporates like HUL, ITC, Star TV and Airtel to conduct research through elaborate games designed by students of XLRI. Apart from the market research games, Maxi fair also recreational activities for youngsters like paintball, zorbing, video games, merry go round, fancy dress competition etc. Among all the fun and frolic attendees purchase exotic handicrafts and devour mouth-watering delicacies at the food stalls.
The MAXI Fair 2015 concluded with a live performance by the eminent poet Kumar Vishwas.
The Marketing Association at XLRI was established in 1971 under The Societies Act of India. It is a student committee that annually organizes an annual digital marketing event (Legalize), a number of marketing talks, interactive sessions and events and MAXI Fair. It also has a place in the Limca Book of Records for its outstanding online presence.
XLRI-Xavier School of Management, Jamshedpur is a premier, private management institute in India founded in 1949 by Fr Quinn Enright, S.J. in the ‘steel city' of Jamshedpur. For further information, visit www.xlri.ac.in