- Executive Certificate Programme in Digital Marketing
- Executive Certificate Programme in Marketing Analytics and Customer Valuation
- Executive Certificate Programme in Entrepreneurship
Bengaluru, December 2, 2016: Talentedge, India's leading Ed-Tech firm, offering 'live and interactive', anywhere learning in digital format associates with IIM Kashipur, a newer entrant in the elite league of IIMs to announce three new Executive Certificate Programmes. The three programmes commencing in February 2017 are aimed at meeting the growing demand for customer-centric marketing, digital marketing and entrepreneurial success.
About Executive Certificate Programme in Digital Marketing
The Executive Certificate Programme in Digital Marketing from IIM Kashipur provides candidates with an analytical and theoretical framework to understand the emerging practices in the field of Digital Marketing. It will focus on the dynamics of digital marketing and advertising, web analytics, online listening and monitoring, search engine optimization and social media participation.
From interns and early professionals to mid-level professionals and senior managers, the course will help all to support key marketing decisions that influence the revenue prospects of the organization. The 5-month course will start on February 12th, 2017.
About Executive Certificate Programme in Marketing Analytics and Customer Valuation
The second course, Executive Certificate Programme in Marketing Analytics and Customer Valuation from IIM Kashipur, is designed in response to the need for analytic talent in the marketplace.
The highlights of the programme include 'Using advanced techniques to summarize marketing data', and 'Pricing, Web & Retailing analytics'.
The course will convey the benefits of a systematic, analytical approach to marketing decision-making, and build skills, knowledge and confidence in undertaking such analyses. The duration of this course is also 5 months and it commences on February 26th, 2017.
About Executive Certificate Programme in Entrepreneurship
The prestigious Executive Certificate Programme in Entrepreneurship from IIM Kashipur has been designed with the specific purpose of identifying, nurturing and supporting budding and aspiring entrepreneurs in realizing their dreams.
The programme imparts essential knowledge about starting one's own business venture, building & presenting a business plan, obtaining funding & entrepreneurial finance, making the appropriate marketing strategy, acquiring and retaining talent and also covers other critical factors that influence successful set-up and sustainable operations.
Graduates, Diploma holders with work experience, business professionals and budding and aspiring entrepreneurs are eligible for this course, which is 4 months in duration and starts on February 26th, 2017.
Speaking on the occasion, Mr. Aditya Malik, CEO and MD, Talentedge said, "We are excited to announce our partnership with IIM Kashipur to train high-potential professionals with requisite skills. The objective of these courses is to foster industry talent and provide an opportunity to receive education that creates a base of highly trained and committed workforce in India."
Talking about the association, Dr. Gautam Sinha, Director, IIM Kashipur asserted, "IIM Kashipur and Talentedge have a shared vision of imparting quality education that is relevant in today's day and age. Through these online courses, we want to prepare young leaders with aspirations to excel in their respective roles. Through our partnership with Talentedge, we are confident that we will be able to extend knowledge par excellence to a large audience seeking it."
Dr. Dwarika Prasad Uniyal, Assistant Dean Executive Education, IIM Kashipur-Dehradun Campus, added that "Executive Education in the field of Management has seen disruption in the form of Online and Blended Programmes. With Internet penetration and diffusion of smart devices to the remotest corners of the country, this form of learning is poised for an explosive growth. Both IIM Kashipur and Talentedge would like to be in the forefront of this revolution."
The lectures will be delivered by eminent faculty of IIM Kashipur, using Talentedge's Direct-to-Device technology, through 'live & interactive' lectures that will be beamed online via internet to students' terminals. The training will comprise lectures, interactive sessions and class exercises imparted by IIM Kashipur's faculty in order to help participants gain knowledge and understanding of important aspects of Digital Marketing, Marketing Analytics and Customer Valuation and Entrepreneurship. Students can chat real time with the professors during the live class and also post all other programme-related queries offline, on the Cloud Campus.
Talentedge is an Ed-Tech firm. We are the first to bring 'Live & Interactive' anywhere learning in digital format. Talentedge offers courses jointly with world leading institutes and corporates. We enable working professionals to plan their future course of action and to fast track their careers. For additional information about Talentedge, visit: www.talentedge.in
About IIM Kashipur:
The Indian Institute of Management Kashipur is among the newer entrants in the elite league of IIMs. The institute aims to nurture and train managers and leaders with a social conscience and with the ability to deliver performance and attain excellence across cultures, functions and geographies. The curriculum at IIM Kashipur reflects this diversified educational approach, as does the intellectual capital of its faculty, which is dedicated to achieving the objectives.
IIM Kashipur was established in July 2011, under the mentorship of IIM Lucknow. Its relative newness gives it the flexibility to quickly respond to the rapidly changing global socio-economic conditions and to efficiently adapt the best practices of leading business schools. The rigorous curriculum seeks to instill a passion for knowledge and the ability to apply that knowledge to real-life scenarios. For further information, visit www.iimkashipur.ac.in