SIMSREE organises 2nd Asia Pacific Business Research Conference 2015

India's Premier Institute Sydenham Institute of Management Studies, Research and Entrepreneurship Education (SIMSREE) organises "2nd Asia Pacific Business Research Conference|2015" on 8th & 9th January. An initiative to expand Indian Research.

It is a platform where corporate, academicians and students from across the globe will present their research papers. More than 100 delegates including from USA, Nigeria, Sweden and Thailand are participating in the events.

SIMSREE organises Business Research Conference


Changing environment requires a new approach to problems in business scenario. Role of business research in providing the solution in current environment will be the main theme of the conference. The Mission of the Conference series is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practices in business Conference.

Important faculties from USA,Sweden,Nigeria Thailand and India are coming to share their experience. The 2nd Asia Pacific conference is organised by Research Department of Sydenham Institute of Management.

Theme: Changing Business Practices in Current Environment.

Event Dates: 8th and 9th January 2015.

Event Timings: 09:30 AM to 17:30 PM both days.

Event Venue: SIMSREE, Churchgate, Mumbai.


Dignitaries Attending on 8th January:

  • Dr. Mantha, Chairman, AICTE
  • Dr. M. A Khan, Registrar of University of Mumbai
  • Mr. Sudarshan Jain ,Managing director ABBOT
  • Mr. Adil Malia, Group President, Essar

Dignitaries Attending on 9th January:

  • Dr. Gaikwad , Director, Maharashtra technical Technical board
  • Mr. Srinivasan Swamy,Chairman Hansa Research
  • Dr. M.G.Parameshwaran, Ex. CEO and Board member, Draft FCB ULKA .

Papers to be presented are:

1.Study of consumer purchase behaviour of Lifestyle drugs

2.Impact of Corporate Image and Country of Origin on Investors Behaviour in Indian Banking Sector

3.Resource Development in Power Utilities with special reference to Mumbai Distribution Business of Reliance Infrastructure Limited.

4.A Study of the Impact of Psychological Wellbeing of Post-Graduate Students of University of Mumbai on their Performance

5.Occupational Stress because of technology and work connectivity among sales professionals

6.A gender analysis of purchase behaviour of luxury brands

7.Improving advertisement effectiveness

8.Are brand placement in Film changes the behaviour of cine-goers

9.StarPower Assessment of Celebrity Endorsers

10.Impact of "Mody" as a brand on consumer behaviour

11.Consumer attitude and purchase behaviour towards organic food products

12.Acceptance Of E-Banking V/S Branch Banking: A Comparative Study

13.A Study on Emotional Labor and Its Impact on Job Satisfaction of Indian Flight Attendants

14.Overview of Sugar Sector in Maharashtra: An Insight into the Sugar Year 2014-2015

For more information, visit

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