MICA invites applications for PG in Crafting Creative Communication

March 6th 2015: MICA has invited applications for its Post Graduate Certificate Programme in Crafting Creative Communication (CCC) for 2015-16 batch. The one year programme leads to a certificate in Crafting Creative Communication with a specialisation in Crafting Copywriting or Art Direction, depending on the module chosen by the student.

A one of its kind creative course, the main objective of CCC is to develop students into high calibre professionals for creative careers in Marketing Communication.
Although there are two modules to choose from there are common classes for both, that means every student is required to assimilate information from all four modules.

The sessions in CCC are designed to be interactive using diverse examples, exercises, case studies, classroom discussions, group exercises and presentations to create an atmosphere of practical learning. Periodic assignments allow participants to develop skills required for the complete process of idea-generation and elaboration from doodles to full-blown multimedia campaigns.

Instead of a final examination, every student has to prepare a portfolio of work done during the year and present it at the end of the course to jury members. The student will be graded based on chosen module

The programme helps intellectually curious and imaginative students to further develop their conceptual, behavioural and technical skills. It provides hands-on experience to become effective communication professionals and work towards meeting the objectives stated and deliver within the deadline.

Total cost of the programme excluding personal expenses - Rs.5, 19,275/-. Service Tax Rs.64, 182/- will be charged extra.

Eligibility:
This programme does not require participants to have passed CAT (Common Admission Test). However, a Bachelor's degree or an equivalent qualification in any discipline recognised by the Association of Indian Universities is requisite. For participants in the Crafting Creative Art Direction (Module B), an equivalent diploma/degree in Fine Arts or Applied Arts is mandatory.

How to Apply:
Candidates need to register online by visiting the site- www.mica.ac.in Post the candidate's successful online registration, an email containing a MICA ID and MICA password will be shared. This MICA ID is useful for all future correspondence with MICA and to make any modifications to the online application form.

Important Dates:

• Last date for submission of forms: March 12, 2015
• Date for online written test: March 19, 2015
• Personal Interview: April 20, 21, 22, 2015
• Final list of the candidates: April 27, 2015
• Last date for Submission of Fee: May 20, 2015
• Programme Commencement: Mid of June 2015

Note: The Institute reserves the right to reschedule/change the above mentioned dates.

Selection Procedure:
The selection process is simple yet institutionalised. Every applicant is given the opportunity to take the written test. The written test is conducted through the internet/email and successful candidates will be shortlisted for a campus interview to be held at MICA. The final selection of the candidates will be based on their overall performance

About MICA:
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.