Mumbai, India, 4th July 2016: Enterprise Ireland (EI), the Irish government body charged with the development and expansion of Irish enterprises into global markets, has appointed communications consultancy Eulogy on a new two-year contract.
Following an open tender process, Eulogy has been tasked with raising the profile of Ireland as a destination for higher education amongst a growing Indian student population. Eulogy will deliver greater profile for the Education in Ireland brand, which is managed by Enterprise Ireland, and promote the opportunities available to Indian students seeking to further their education overseas.
There are currently 2,000 Indian students studying in Ireland's higher education institutions, and Education in Ireland predicts this to grow significantly in the next two years.
Managing Director of Eulogy India, Cyrus Jogina said, "It is an exciting time to be working with Enterprise Ireland, as they seek to deepen their engagement with India's student population. Our work with them over the last four years has allowed us get close to their core student audience and we are excited to build on that experience, deploying a digital communications programme which will help match India's growing student body to Ireland's world-class education sector."
Rory Power, Director - India / South Asia, Enterprise Ireland said "The Indian market is a key focus of our Education in Ireland strategy, and we are delighted to be building on the great work delivered with Eulogy India over recent years."
The team will deploy an integrated marketing communications strategy, aimed at engaging a greater student population through a digitally-led channel mix.
About Eulogy Media India Pvt. Ltd.
Eulogy Media India Pvt. Ltd. is one of the leading independent communications agencies in India. Established in 1996 and headquartered in London, with offices in Bengaluru, Mumbai and New Delhi, Eulogy is a full-service communications consultancy with specialisms in digital communications, content creation, brand engagement and reputation management programmes and works with consumer brands, businesses and associations. Key areas of expertise are in automotive, travel, financial services, education, FMCG, media and marketing services, and entertainment.
About Enterprise Ireland
Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets. It works in partnership with Irish enterprises to help them start, grow, innovate and win export sales on global markets. In this way, it supports sustainable economic growth, regional development and secure employment. Enterprise Ireland is responsible for the Education in Ireland brand which promote the international marketing and promotion of Irish Higher Education Institutions.