Why you should study MA Luxury Brand Management at University of Southampton?
LUXURY brand management is fast becoming one of the most sought-after careers of the 21st century. Big spending on luxury goods is a global trend, and one that is increasing year on year - with job opportunities that follow. Now, people who aspire to manage high-end brands can study at Masters level with University of Southampton, a top research university in the UK.
A career in luxury brand management requires excellent business skills combined with an appreciation for premium goods and services, like fashion, perfume, jewellery, cars and accessories. MA Luxury Brand Management at University of Southampton is perfect for students who are both strategic and creative, who can build relationships and network with clients, and who are driven to work for some of the world's most lavish brands.
If you've got the ambition and enthusiasm, University of Southampton's MA programme is what you need to start with! Here are the ten reasons why you can excel with their degree programme.
Study at a Russell Group University
University of Southampton is the only university in the prestigious Russell Group to offer a Masters degree in Luxury Brand Management. The Russell Group is a set of 24 research-intensive universities in the UK that meet rigorous academic criteria, and includes University of Cambridge, University of Oxford, Durham University and King's College London among others. This means students get a quality degree that cannot be found at any other highly-ranked UK university.
Tailor your degree
Students on this one-year degree will be able to choose the modules they study, allowing them to follow their passions. Aspiring brand managers will gain an understanding of brand heritage, portfolios, luxury brand equity and co-branding, and can study a range of specialisms including Global Marketing, Entrepreneurship and Digital Marketing Communication.
Just 45 minutes away from London
MA Luxury Brand Management is taught at University of Southampton's campus in Winchester, known as Winchester School of Art. This is a purpose-built university campus only a short distance away from London. Because this programme is offered in the School of Art, students get the opportunity to study the creative and design aspects of luxury. This means that getting work experience, internships or simply drawing inspiration from the home of numerous luxury brands while you study is easy. It also means you can access plenty of restaurants, shops and entertainment - without paying London's sky-high prices.
Two built-in luxury field trips
Part of your tuition fees on this MA go towards two luxury trips: one to London another to a European city such as Paris. These trips are designed to enhance your studies and give you a taste of the industry. Excursions to real luxury companies are included on each visit.
Figures show that the international appetite for luxury goods isn't going away - in fact, even countries that have experienced economic problems are still buying and investing in luxury brands in 2016. The definition and number of luxury goods is changing all the time, with new must-have items like smart watches and wearable technology fuelling the trend. Experts predict that the industry will continue to progress, meaning more opportunities for people to build their careers.
As one would expect from a Russell Group university, respected academics and people who have built successful careers in the field teach MA Luxury Brand Management. Students on the programme get a mix of teaching methods including lectures, seminars, workshops and group projects. This ensures that they not only learn about brand management, but that they build the practical skills needed for their careers, such as team work, communication and problem solving. There is also the opportunity to undertake real life consultancy projects with luxury brands.
Winchester has recently been voted the best place to live in the UK by the Sunday Times, which is a great news for international students. It's a historical town with excellent transport links to both the countryside and the centre of Southampton, which is just 12 miles from the Winchester campus. The campus itself is striking, with modern architecture, first class facilities, industry-standard equipment, and a vibrant, creative atmosphere.
The Winchester Luxury Research Group
As well as guiding students towards a successful career, University of Southampton has a dedicated research group that aims to further our knowledge of luxury. The Winchester Luxury Research Group (WLRG) develops insight on the theory of luxury from an academic perspective, looking at how we consume luxury in the present and the past. The expertise of the WLRG gives University of Southampton's MA programme a critical edge and ensures that all teaching is underpinned by research.
Work for Chanel, Ferrari...
...Or any other luxury company. Previous alumni of the MA at University of Southampton have gone on to Dolce and Gabbana, Versace and Diesel. At higher levels, brand managers can earn £40,000-£50,000 per year.
If you're interested in pursuing an exciting career in luxury brand management, it's not too late! Applications for the 2016 intake are still open.