22nd Oct, 2013: The 15th Mumbai Film Festival has roped in Annapurna International School of Film + Media to document the upcoming 15th edition of the festival and to direct the festival blog.
A large delegation of AISFM students present at the ongoing festival will produce videos of all events and activities throughout the festival and share them through the festival's social media channels dynamically.
While several international film festivals have previously worked with film schools to run master classes and workshops, this will be the first time that a major festival has partnered with a film school in a production capacity.
The aim of the partnership is to extend the festival experience through digital media for the attendees as well as to create a permanent documentary record of the festival for future reference. Cinema fans around the world will be able to track each day's events through channels such as Facebook, Youtube, Twitter, Pinterest and other channels.
Mr. Srinivasan Narayanan, Director, Mumbai Film Festival said, "The 15th Mumbai Film Festival is one of Asia leading film festivals, with more than 200 films from 65 countries on offer as well as many master classes, labs, discussions with leading filmmakers and a Film Mart. We want to increase our online presence through social media to allow a wider audience to engage with the festival experience. This partnership with AISFM helps us to achieve that goal."
Making the announcement, Akkineni Nagarjuna, the founder president of Annapurna International School of Film + Media said, "It is fantastic to see Mumbai Film Festival providing this exciting opportunity to film students. Working behind the scenes at a major festival is a great way for our students to develop communication and production skills as well as develop connections within the film industry."
About Mumbai Film Festival
The 15th Mumbai Film Festival, presented by Reliance Entertainment, is organised by Mumbai Academy of Moving Image (MAMI) - a body comprised of Indian film industry stalwarts, which was founded in 1997 by late filmmaker Shri Hrishikesh Mukherjee.
Noted filmmaker Shri Shyam Benegal heads the body that consists of film directors including: Sudhir Mishra, Ashutosh Gowarikar, Karan Johar, Anurag Kashyap, renowned actresses Shabana Azmi and Jaya Bachchan, actor-director Amol Palekar and Farhan Akhtar and Amit Khanna, Chairman of Reliance Big Entertainment as Trustees.
About Annapurna International School for Film + Media
Annapurna International School of Film + Media is one of India's leading film institutes. Located in in Hyderabad, AISFM is the first school in India to offer Bachelors and Masters Degrees in filmmaking and media, and is the first major media school in the world to be integrated into a working film studio.
The school features the biggest names in cinema and media as facultyand academic advisors, and provides students with a highly interactive, hands-on and global approach to education.