B-Schools Application Trends Survey 2013 Report By GMAC

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B-Schools Application Trends Survey 2013
The 2013 Application Trends Survey conducted by the Graduate Management Admission Council (GMAC) is the industry source for comprehensive statistics and timely insights into the demand for graduate management education worldwide.


Since 2000, this survey of admission professionals has provided information on application volume trends, applicant pool composition, recruitment strategies, acceptance and enrollment rates, and incoming class size.

Survey responses were contributed by admissions professionals at 683 graduate management programmes from 328 business schools and faculties around the globe.

Respondents to this year's survey come from 42 different countries and represent schools located in the United States(65%), Europe (13%), Asia-Pacific(11%), Latin America (6%), Canada (4%), and the Middle East/Africa (1%).

Collectively, they represent 482 MBA programmes, 187 specialized master's in business programmes, 13 doctoral, and one joint degree program in business and management fields. 3 Business school professionals use the Application Trends Survey findings to gauge trends, benchmark against other schools, develop recruitment and outreach strategies, share results, set goals internally, and justify resources.

Highlights From Our 2013 Report:

  • More full-time MBA programmes worldwide saw gains in application volume for the incoming class of 2013-2014 compared with last year.
  • East and Southeast Asia, Central and South Asia, and Latin America are the top global recruiting locations for all program types.
  • A majority of Master in Management programmes reported receiving more applications this year than last; yet, a greater share of accounting and finance master's programmes reported receiving fewer applications than they have over the last five years.
  • Finance master's programmes remain the most competitive based on acceptance rates, however.

B-Schools Application Trends Survey 2013

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