The content designed for the programme introduces the latest trends in the luxury brand market to understand the value chain and consumer buyer behavior, besides ways to manage different luxury products and services. Dr. S Raghunath, professor of corporate strategy and policy at IIM-Bangalore is the director of the course.
What is the Aim of this event :
The event aims to enhance understanding of the luxury businesses and how to manage luxury products. It seeks to impart concepts relating to the value chain of luxury brands, decision making skills and managing profit potential for the successful management of joint ventures or franchisees, supply chain, licensing and demand management.
The programme targets entrepreneurs and CEO's of new luxury business, GM's/ Profit centre Managers of International Business, Designers looking to create brands, managers of Franchisee Business, Suppliers of Products/ Services o top International Business, Marketing Managers of Brands and Advertising Agency Executives.