Short term course on Strategic Planning

By Malavikka

At a time when people are busy working and some others are oriented towards getting a degree, these courses come as a boon as it gets over quick and benefits you at large. The idea of short term courses comes with its name that the course duration is short and that it is a value add to one's knowledge and career.

While a degree helps you to become fully eligible to pursue a career, a short term course enhances your ideas and help you keep up with the latest trends and development in a particular field.


Most of the institutes that offer these courses provide the participants with a certificate that they could add to their profile. Some of them even give you hands on experience and workshop that would add to your practical knowledge.

What is Strategic Planning?

Strategic planning is an art that drives employees towards the mission and vision of the company. It teaches how to respond effectively to changing environment and meet the needs of the industry.

Especially for resources industry like oil and natural gas, ore, mining, these techniques would prove valuable when put to practical use. It helps you to set your priorities and focus your energy to be right on the target. It ensures that all the employees and stakeholders are working for the company's goal and measures the development by keeping a constant tab on the performance.

Short term course for effective strategies

What is strategic management?

Strategic management is a comprehensive collection of the on-going activities and receiving the feedback for the tools used from strategic planning. It is the systematic implementation of strategy.

Name of the course: Strategic Business Planning for Core Industries: Growth, Value Chains and Measurement

Organiser: Indian Institute of Technology, Kharagpur

Key points covered:

  • Industry competitiveness assessment
  • cost and differentiation strategies
  • value chain assessment
  • organizational core competence
  • competence-product portfolio preparation
  • blue ocean strategy
  • disruption strategy
  • balanced score card
  • strategic moves by balanced score card assessment
  • balance sheet flexibility
  • asset assessment
  • financial and investment strategy

Eligibility: Engineers, accountants, business developers, negotiators, measurement specialists and business managers

Fee: Rs.29,000 for individuals, Rs.26,000 per person in a group of three and Rs.24,000 per person in a group of five

When: 15 November to 18 November 2016

Where: IIT, Kharagpur

Number of seats: NA

How to apply: Make a Demand Draft (DD) in favour of CEP-STC, IIT Kharagpur payable at Kharagpur. Send filled up participation form and the Demand Draft addressed from you to :

Dr. Jayanta Bhattacharya
Department of Mining Engineering
Indian Institute of Technology Kharagpur
Kharagpur - 721302, West Bengal.

Last date of admission: 1 November, 2016


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