India is a country where medical and engineering are the way of life; it is not easy for anyone to pursue a career in any other field. The situation becomes graver if it is a creative field we are talking about. From limited exposure and opportunities to earning the consent of your parents, there are a lot of challenges that you have got to deal with. However, if you are actually talented and have got it in you, there is nothing that can stop you from becoming the rock star that you have always wanted to become.
So, having made the decision to pursue a career in music, the next thing that you need to work on is to ensure that your music reaches out to the correct section of the people. Ensuring that it reaches out in the correct volume is also your duty. This is all the way more important in the Indian scenario where musical fame is very short-lived and there are a dozen of reality shows producing twice as many 'singing superstars' every year.
In order to survive and establish your musical career in a situation like this, what you need to do is plan it out very meticulously right from the very beginning.
• Talent Is The Key
Considering the wide array of options that are available in the market, it is important for you to realise that unless and until you have the required talent, there is no way you can survive in the music industry. Your vocals, performance and the productions must be good enough to enthral the public; if it is not all that, you will face rejection.
Thus, before you decide to bring your music in front of the public, you must be absolutely sure of the quality of the same. In case you are not, you must spend more time in perfecting your art. Remember there is no shame in doing this and delaying your public appearance; this is what many famous Indian musicians have done in the past.
• Get That Degree
We understand that you might be frustrated with how the Indian education system is obsessed with grades and music might be your means of escape from all of that. However, this is to tell you that sometimes in order to make it big in music you need to get that degree as well.
Bachelor of Arts in music, Bachelor of Science in music, Bachelor of Music and Bachelor of Music Education are some of the degrees you can consider. Most of these degrees can be taken forward and you can earn a master's degree as well.
• Get Organised And Learn Your Business
In the world of music you will not go very far if your music is not accompanied with good marketing. Unless and until you create awareness and bring your music to the general public, there is no way you will survive in such a dynamic industry.
People will listen to your music if and only if you are a known public figure. Thus, while learning and improvising on your art is of utmost importance, it is also necessary to market yourself well and practise the business side of music.
• Getting Yourself Noticed
Even if you do have talent, the same will not take you anywhere if you are not able to project it in front of the public. Luckily for you, thanks to the intervention of digital media, getting noticed is an easy task. You can try creating your own YouTube channel. Uploading your music on SoundCloud will also take you places.
• Build A Relationship With Your Fan Base
While it is important for a musician to attain new fans, it is equally important to maintain the existing fan base. The best way to do this is to ensure that, if anybody has ever expressed their interest in your music, you keep them posted about what you do, through emails, social media platforms, etc.
In a country like India, where the general public is ready to idolise any talent, connecting with them on social media platforms like Facebook and Twitter makes sense. At the end of the day, how you connect with your fans is totally up to you, but building that relationship is important.
• Look Beyond The Ordinary
While you know that music is your true calling, there are a number of careers that you can pursue in the world of music and being a singer is not the only one. Audio engineering, music direction and sound engineering are all career options that you can explore if you feel that music is your forte. Take time to decide which of the above-mentioned opportunities you want to pursue and work hard to achieve the same.
• Start Out Small
We understand that you want to be the next Bob Dylan or A. R. Rahman. However, it is important for you to understand that it is okay to start out small. If you have made your music, start out by making a video of the same and ensure that it is circulated locally.
You can look up to social media or local distributors to aid you with this. This sort of local publicity will help you get noticed in the world of music and slowly help you climb the ladder of professional success here.