School of Film and Mass Communication - SHUATS, was established in 1995 and it is one of the constituent units of Sam Higginbottom University of Agriculture, Technology and Sciences. 

Faculty of Film, Media Studies & Technology at the university aspires to reach a position of distinction in the region and the rest of the world by offering world-class education, conducting research, and serving the community in relevant areas of interest.

SFMC focuses on the training of students and media personnel who can function effectively in various media professions especially, journalism, broadcasting, public relations, advertising, media research, media psychology, media education, film, and cinematography.

The School of Film and Mass Communication (SFMC), at the university aspires to reach a position of distinction in the region and the rest of the world by offering world-class education, conducting research, and serving the community in relevant arenas of interest. Through a commitment to scholarly and creative work that enhances instructional effectiveness and excellence in research, the School of Film and Mass Communication seeks to provide critical thinkers committed to the pursuit of intellectual distinction and are equipped to perform effectively at professional levels of social and economic importance. SFMC focuses on training of students and media personnel who can function effectively in various media professions especially journalism, broadcasting, public relations, advertising, media research, media psychology, media education, film, animaton, Vfx, Shx and cinematography.

SFMC, as a part of its social commitment and responsibility towards the community within which is situated, runs a community radio station (CRS), addressing the communities of Allahabad. CRS radio broadcasts educational and wide range of rich socio-cultural programmes by the students under the supervision of the faculty members. SFMC has been attached to several satellite channels. It produces films and video for these channels. For those students who come and join here find the programme with opportunities which are provided for the overall personality development by participating in co-curricular and extra-curricular activities. These programs leads to excellent employment prospects.