The 10 Rules Of PR Insight

By Divya

What are Public Relations?

Public Relations is the way organizations, companies and individuals communicate with the public and the media. It helps to build a corporate image, create much-needed awareness for a product or service and it helps to raise the profile of an entire organization.


What makes PR so strong?

A PR specialist must have good communication skills and is also responsible for communicating with the target audience with an aim to maintain and create the positive image.
Also to build a good rapport with the audience.

Let me walk you through 10 rules you need to create as an effective PR:

  • Appearance and Perception are everything- Understand how you are perceived by the media.
  • Know your market and identify the product benefits relevant to your market.
  • Build your product as "Unique"- It is very important to prove that your product is faster, better and more cost- effective than your competitor's products or industry standards.
  • Work in real time- As time is the soul of Business.
  • Source and use testimonials, they both play a very pivotal role has delivered the messages are one of the strongest ways to enhance the credibility of any promotional piece.

On the art of PR

  • Target the media used by your target market- Understand your audience and identify their interests. Also, do more research about different media channels to have a holistic approach to the target market.
  • Have your elevator pitch practiced and ready.
  • Content- A good content isn't about storytelling, anything that adds value to the reader's life.
  • Sell your release- Build contacts, follow up and keep in contact. The job of PR to make the best choice of media and journalist influence for a particular story is still the work of, well, hard work.
  • Use a photograph- A photograph can literally sell words. Daily media are more photo-conscious than ever and are more interested in photos than the monthly special interest magazines or trade journals. Those publications are usually only interested in a photograph if it educates or informs the reader.

Words by Ronn Torrosain- Founder 5 W Public Relations:
PR is a mix of Journalism, Psychology, and Lawyering- It's an ever changing and always interesting landscape.

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