There's no doubt about it, technology has changed the way we communicate and receive information.
And because of this change, businesses have had to adapt how they communicate and build relationships with their customers. Consumers are in information overload and now look to the Internet, email or mobile phones to receive information about their favourite brands and companies.
As a result, over the past few years, companies have largely shifted their efforts towards digital marketing. The Chief Marketing Officer Council reported the following "Facts and Stats" surrounding marketing spends that may or may not blow your mind:
- More than a third of CMOs (Chief Marketing Officers) say that digital marketing will account for 75% or more of their spending within the next five years.
So, what does this mean for you?
It means digital marketing is only expected to grow, and perhaps not only grow, but also take over the advertising segment in the coming years, and it's important to gain these skills now to become a desirable candidate to employers. LinkedIn analyzed over 330 million LinkedIn member profiles to find the 25 hottest skills that got people jobs in 2014, and four were directly related to marketing:
- SEO/SEM marketing
- Marketing Campaign Management
- Digital and Online Marketing
- Channel Marketing
As companies continue to invest in digital marketing they will be more likely to invest in employees with the skills that can help contribute to their marketing efforts. Learning these skills not only enhances your resume, but helps set you up for a life-long career in marketing.
Add digital marketing skills to your resume, today.
Enroll in edX's digital marketing courses and learn about social media marketing, e-commerce, data analytics, SEO, and everything you need to thrive in the digital economy.
Success in today's business world relies on a solid digital footprint. Companies that were non-existent a few years ago, including Facebook, Twitter and LinkedIn, have dramatically changed how we interact. Learn, from Wharton's top ranked business school, how the digital economy works and how to develop the critical insights needed to understand e-commerce, digital marketing and social media marketing.
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At edX, we want to provide you with courses and content that will help improve your career or perhaps allow you to embark on a new career-path. Check out our business and management courses to further your knowledge and earn verified certificates so your current or future employers can see what a valuable asset you are. As times change and industries evolve, so must our skills and knowledge. Enroll today.