ITM Launches Post Graduate Program In Digital Media Marketing (PGDMM)

By Malavikka

ITM Group of Institutions has launched a new course in addition to its existing courses called Post Graduate Program In Digital Media Marketing (PGDMM). The PGDMM curriculum will cover Classroom Training, with a mix of 35% theory & 65 % practicals.

The syllabus is designed to make the students ready for any challenging assignments in the field of Digital Media Marketing.

ITM Launches PG In Digital Media Marketing



Graduate in any stream


Seven Months


Vileparle West


Rs. 60,000 + Taxes

Key Points Covered

  • Digital Marketing Intro with useful stats
  • SEM/PPC- Introduction & clearing myths about SEM/PPC
  • SEO- Introduction & Clearing Myths about SEO
  • SMO/ORM- Introduction & Clearing Myths
  • Email Marketing- Strategy based on data points
  • Website- Designing Concepts
  • Web Analytics- Tracking Code/Google Tag Manager/Goal Setting
  • Effective Digital Strategy with Integrated Approach based on Google analytics & performance data to improve ROI by 25-30% & Digital Marketing Project Management


At the end of 7 months, students will be job ready. Students will learn independently handling of a search/social campaign for a company/brand. They will be able to go from concept to execution, from planning to reporting and everything in between.

About ITM

In 2008, ITM ventured into engineering education with the acquisition of an engineering college in city of Vishakhapatnam, AP, followed up the launch of another college in Nagpur, MH.

One of the larger Executive Education (EMBA) providers, with a network of Centers in Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Mumbai, Nagpur, Navi Mumbai and Pune.

ITM - University, Raipur offers advanced programs in the field of BBA, MBA and Engineering. The programs consist of structured curriculum, modern infrastructure and practical job training to suit industry trends for professional growth.

Started in 2013, ITM second University, ITM - Vocational University, Vadodaraoffers programs in BBA, MBA and Engineering.

Also Read: MICA Invites Applications For PGDM-C Programme Admissions, Apply Now!

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