PM Modi's Meet With Mark Zuckerberg Highlights Career In Social Media

In an hour-long question and answer session with Facebook Inc. Chief Executive Mark Zuckerberg, Prime Minister Narendra Modi embraced the value of social media in Silicon Valley on Sunday, September 27, 2015.


Modi's push on 'digital India' campaign and his views on social media is likely to bring along a lot of investors in digital and social media fields, providing a huge number of job opportunities.

If you're interested in improving your social media skills or building a career in social media, these online courses and certifications can help you learn the ropes. The demand for people with "social media marketing" skills has risen 47% in the past year and is projected to continue growing at a fast clip as more business move marketing spending from paid advertising into content marketing and social media engagement.

We have gathered up some online courses or MOOCs for learning social media and inbound makreting online.

  1. DS106: Digital Storytelling and Social Media

Digital Storytelling is an open, online course that happens at various times throughout the year at the University of Mary Washington. This course is free to anyone who wants to take it and you can join whenever you like.

Click here for more details.

2. Hubspot's Inbound Marketing Training Program and Certification

Inbound marketing pioneer Hubspot offers an excellent free Inbound Marketing Certification Program. While the course is aimed at people in digital marketing and social media industries, anyone can improve their knowledge of inbound and content marketing by following the 11 free classes and completing the reading assignments and optional homework assignments.

Click here for further details.

Social Media - A Booming Career Option

3. Social Media Quickstarter

This fun video course from email marketing provider Constant Contact shows you how to use social media to get business results. You can learn the basics of social media 101 and how to use platforms like Facebook, Twitter, LinkedIn, Blogging and YouTube.

Click here for further details.

4. Search and Social Media Marketing for International Business

This MOOC is University of Salford in Manchester, England helps you develop your professional online profile and use search engine optimization and social media marketing tactics and strategy to improve your online presence. This course has a lot of great information!

Click here for further details.

5. Diploma in Social Media Marketing

Get a "diploma" in Social Media Marketing in just 15-20 hours with this free course provided by online course provider ALISON. It explains the use of email marketing, affiliate marketing, using social media tools such as Twitter, podcasting and blogging, and how to create a successful Facebook page.

Click here for further details.

6. Social Media Courses on GFC Learn Free

GFC provides short, well-structured courses on popular topics in social media and how to better use technology. These courses are a bit rudimentary but are great if you're an absolute beginner and you need to get up to speed on the basics of setting up a profile, finding people and sharing content.

Click here for further details.

7. CloudBluePrint E-Mail Marketing Course

The foundation of making money online for many bloggers and social marketers is to leverage SEO, social media followers and inbound marketing content to build an e-mail list. This course from top blogger Glen Allsopp shows you how to build and monetize your audience with e-mail marketing.

Click here for further details.

8. Social Media: How To Build An Audience

In this course you get to learn how emerging social media platforms are being used by people and businesses to build an audience. You also get hands-on experience with popular social media tools like blogs, microblogs, podcasts, RSS feeds and more. The focus of this course is on how to use available social media platforms to monitor conversations online, engage online communities, identify influences and establish your thought leadership.

Click here for further details.

9. The Science of How Communication Technology Shapes Our Social Lives

This course is provided free by the Department of Communications Studies at West Virginia University. This online course is more heavily focused on theory, inquiry and learning how to ask the right questions to improve your understanding.

Social media is revolutionizing communication, business and government so I think it's important to explore the philosophy implications and impact of these changes to deepen your understanding of online communication. The course is 4-weeks but there is a lot of material packed into each week of studies.

Click here for further details.

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