USPs of the course: MSc Digital Marketing Management programme, taught at the UK-based Staffordshire University's Business School, has been designed to offer marketing graduates the opportunity to keep abreast of changes in the Digital Marketing Management environment. It enables the students to deal with the real world issues in an intellectual and challenging manner in this dynamic area of marketing.
The course provides students with both technical and critical evaluation skills, and the ability to apply contemporary techniques for decision making in complex situations relevant to Digital Marketing Management. The flexible nature of the programme gives students the opportunity to explore specific aspects of the digital marketing debate ranging from new and emerging themes relating to branding, content curation and analytics.
The postgraduate programme is business/organization-focused and includes extensive organization case studies and working examples. It fosters students' conceptual understanding of the issues within the Digital Marketing Management field. The key course modules include Digital Consumer Behaviour and Experience, Management Control and Internal Audit, Strategic Marketing Communications and Media Management, Content Curation and Development as well as Co-creation with Brand Communities.
The integration of the Institute of Direct and Digital Marketing (IDM) and Chartered Institute of Marketing (CIM) has helped in shaping the curricula having strong professional and practical ethos, focusing on employability and continuing professional development in the field of Digital Marketing Management.
Course Duration: 1 year (Full-time)
Career Prospects for Course Graduates: The programme will provide a solid basis for further study (i.e. doctoral level) or a career in the broad Digital Marketing Management area.
Eligibility Criteria: Students are required to have a second class honors degree or equivalent in business with evidence of successful attainment of marketing modules and a satisfactory English language skills qualification.
Commencing From September 2016
Course Fee: £12,000
Scholarships: New Merit Scholarship of up to £2,000 is available to Indian students enrolling for the first time in September 2016.
Application Deadline: June 30, 2016