The Mudra Institute of Communications, Ahmedabad (MICA), which was established in 1991, is an autonomous and non-profit organization. Many candidates across the country aspire to seek admission for the residential programmes offered by MICA. Every year, the Institute shortlist the candidates for programmes based on its own admission test - MICA Admission Test (MICAT). Here, we have described some important information about the MICAT exam every management aspirant should know.
- Post Graduate Diploma in Management-Communications (PGDM-C)
- Crafting Creative Communication (CCC)
- Fellow Programme in Management-Communications (FPM-C)
- Section A: Psychometric Test
- Section B: (has 4 sub-sections) - Verbal Ability, Quantitative Ability and Data Interpretation, General awareness; Divergent and Convergent Thinking
- Section C: Descriptive Test
- MICAT - I Registration opens - September 25, 2019
- MICAT - I Registration closes - November 25, 2019, at 11:50 pm
- Issue of MICAT- I Call Letters/Admit Card - December 3, 2019
- MICAT - I - December 7, 2019
- MICAT -I Score - December 23, 2019
- MICAT - II Registration opens - November 26, 2019
- MICAT - II Registration closes - January 16, 2020. at 11:50pm
- Issue of MICAT- II Call Letters/Admit Card - January 22, 2020
- MICAT - II - January 25, 2020
- MICAT - II Score - February 14, 2020
- GE & PI Shortlist - February 14, 2020
- GE & PI at MICA, Ahmedabad - March 2 & 3, 2020
- GE & PI at Bangalore & Mumbai - March 5,6 & 7, 2020
- GE & PI at Delhi and Kolkata - March 13, 14 & 15, 2020
- Final results - End of March 2020
Post Graduate Diploma in Management-Communications (PGDM-C)
This is MICA's flagship programme which grooms candidates as future business leaders with an extensive focus on creative thinking, consumer-centricity, communication and community outreach. The PGDM-C is equivalent to an MBA and also popular across the country for its 100 per cent campus placement.
Candidates should possess a bachelor's degree (10 + 2 + 3 system) or an equivalent certificate in any discipline recognized by the Association of Indian Universities (AIU). Students who are appearing for the final examinations in bachelor's degree are also eligible to register for MICAT.
Candidates have to satisfy all the eligibility conditions set by MICA to appear for MICAT exam. MICAT is conducted for admission to PGDM-C and/or PGDM programme. MICAT is conducted in two phases. MICAT 1 (I) is conducted in December and MICAT 2 (II) is conducted in February.
MICAT Selection Process
There is a three-step process for MICAT.
Step 1: Candidates have to appear for at least one amongst the three exams - Common Admission Test (CAT)/ Xavier Aptitude Test (XAT)/ Graduate Management Admission Test (GMAT). One should update their respective exam score after receiving.
Step 2: Aspirants should appear for MICAT exam. The written test consists of psychometric and descriptive test. The MICAT exam will be held at more than 45 cities spread across the country.
Step 3: Candidates who stand out in MICAT exam along with scores in CAT/XAT/GMAT will be called for the Group Exercise (GE) & Personal Interview (PI).
Note: Based on the merit and choice of the programme between PGDM-C and PGDM, candidates will be provided admission.
MICAT Exam Pattern
The MICAT exam will be held in online mode. The question paper consists of between 94 and 105 questions. The duration of the MICAT will be around 2.5 hours. The exam consists of both objective and descriptive.