94% students say that learning is fun and exciting through a smartphone

BYJU'S, India's largest ed-tech company and the creator of the largest K-12 app in the country announced the findings of the "Impact of smartphone-based learning content on K-12 students" study today.


The findings highlighted how smartphone-based learning is helping children learn on their own, offering them a new perspective to understand tough concepts and enabling them to finish their lessons faster. The study gathered interesting feedback from parents on their children's performance.

Some of the insights and trends that the study revealed are:

  • 97% of students said that they finished the lessons much faster when they learn via technology
  • 82% parents said that they did not have to ask their children to use the app. Children took the initiative to learn and take tests/quizzes on their own on the app
  • 92% students said that learning via technology offered them a different way of viewing complex topics
  • 93% parents reported an overall increase in their child's grades after using the app
  • 76 million lessons have been completed so far
  • 46% of students on the app are from lower and middle level grades

India has over 260 million school going children. The increased adoption of smartphones across the country has brought in a lot of changes in education sector in the recent years.

Smartphones are now increasingly being used as 'learning devices' by students across different grades and geographies. Technology is moulding the way children of different age groups learn. It has charted out a whole new way of learning for the younger generations.

Impact of smartphone-based learning content

Pravin Prakash, Co-founder, BYJU's said, "Our study reveals how technology can make a big impact in making learning more engaging for students. Use of technology in education introduces a whole new dimension to the way children learn and are taught. We have seen some great growth stories of students who have been using our app. The fact that parents are telling us how the sense of self-study is getting imbibed in their child because of learning via technology is a great testament to the quality of our products. Today, a lot of students across grades increasingly understand the benefit of learning the basics of every concept as opposed to just memorizing before the exam."

BYJU's is a content-first tech enabled Education Company that builds every product on a solid content foundation which is backed by rich research and pedagogy. The strong 500+ in-house R&D Team uses technology at every step to make learning accessible and engaging.

It also empowers teachers to use tools like in-air projections & concept visualizations to make the learning interactive, and the adaptive learning platform personalizes the learning experience for every student and enables them to advance to the next level.

Pravin further added, "In India, the real impact of technology in education is yet to be realized. It is very encouraging to see students from across the nation using our app - especially from tier II & III cities. This is a great inspiration for us to create products that can address the need for personalized learning in remote locations of the country. Our passionate teams are continuously working towards creating learning products that reach more students and help them learn better."

About BYJU'S

BYJU's is India's largest Ed-tech company and the creator of India's largest K-12 learning app which offers highly adaptive, engaging and effective learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE and GMAT.

Launched in 2015, BYJU's has become the most loved and preferred education app for students across age groups with 6.5 million downloads, 3 lakh annual paid subscriptions and sees addition of 30,000 students every month. With an average time of 40 minutes being spent by a student on the app every day from 1700+ cities, the BYJU's app is making learning enjoyable and effective. Renewal rates are as high as 90%. Delivering world class learning experience, BYJU'S is making learning contextual and visual, and not just theoretical.

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