There's no doubt about it, technology has changed the way we communicate and receive information.
And because of this change, businesses have had to adapt how they communicate and build relationships with their customers. Consumers are in information overload and now look to the Internet, email or mobile phones to receive information about their favourite brands and companies.
As a result, over the past few years, companies have largely shifted their efforts towards digital marketing. The Chief Marketing Officer Council reported the following "Facts and Stats" surrounding marketing spends that may or may not blow your mind:
- More than a third of CMOs (Chief Marketing Officers) say that digital marketing will account for 75% or more of their spending within the next five years.
- Digital advertising was the fastest-growing category in 2014, with a 16 percent increase in spending.
- In April 2015, BIA/Kelsey estimated that US mobile ad spending on local, or location-targeted, placements would rise 56% this year to $6.7 billion.
- 28% of marketers have reduced their advertising budgets to fund more digital marketing.
- Worldwide social network ad spending reached $16.1 billion in 2014, a 3% increase from 2013.
- By 2018, Internet advertising will be poised to overtake TV as the largest advertising segment.
So, what does this mean for you?
It means digital marketing is only expected to grow, and perhaps not only grow, but also take over the advertising segment in the coming years, and it's important to gain these skills now to become a desirable candidate to employers. LinkedIn analyzed over 330 million LinkedIn member profiles to find the 25 hottest skills that got people jobs in 2014, and four were directly related to marketing:
- SEO/SEM marketing
- Marketing Campaign Management
- Digital and Online Marketing
- Channel Marketing
As companies continue to invest in digital marketing they will be more likely to invest in employees with the skills that can help contribute to their marketing efforts. Learning these skills not only enhances your resume, but helps set you up for a life-long career in marketing.
Add digital marketing skills to your resume, today.
Enroll in edX's digital marketing courses and learn about social media marketing, e-commerce, data analytics, SEO, and everything you need to thrive in the digital economy.
Digital Marketing, Social Media and E-Commerce for Your Business - The Wharton School of the University of Pennsylvania - April 18, 2016
Success in today's business world relies on a solid digital footprint. Companies that were non-existent a few years ago, including Facebook, Twitter and LinkedIn, have dramatically changed how we interact. Learn, from Wharton's top ranked business school, how the digital economy works and how to develop the critical insights needed to understand e-commerce, digital marketing and social media marketing.
Introduction to Marketing: Tools to Set Enterprises Apart - The University of Edinburgh - May 9, 2016 - Self-Paced
Marketing is integral in helping organizations increase revenue, build customer loyalty, and achieve overall success. And, in an exciting new era where innovation and new business models are at the forefront, businesses need to learn how to stand out and stay ahead of their competition. You'll leave this course equipped with the tools and skills to set your enterprise apart and know how to build compelling value propositions and effective digital marketing strategies, including gamification, to help achieve company goals.
Digital Branding and Engagement - Curtin University - April 4, 2016
Branding and communication is undergoing a transformation in today's marketing environment. Brands must now learn how to converse with their consumers and build relationships. In Digital Branding and Engagement, you will learn about the digital marketing landscape, including the paid, owned and earned media framework. You will also have the opportunity to manage your own digital brand and experience the challenges in driving engagement and creating content that brings value to your brand.
Reputation Management in a Digital World - Curtin University - May 30, 2016
It can take years to build a strong reputation, but only five minutes to ruin it in today's digital world. Learning how to effectively manage your companies' online reputation, whether it be through Facebook, Twitter, or blogs, is key to creating long-lasting and loyal relationships with your customers. You'll have the opportunity to become a communications manager and manage a fictional organization in this marketing course and learn how to handle online issues and crises, as well as build strong engagement with your audience.
Introduction to Marketing - The University of British Columbia - Self-Paced
One of the challenges in learning about marketing is that it can seem that everything is moving so fast. This marketing course will take a dynamic approach; using stories and real world examples, to show how marketing has evolved. You will learn, from a consumer psychologist and industry practitioner, how to segment your markets, understand the psychology of consumer decision-making and build effective communication efforts with customers.
At edX, we want to provide you with courses and content that will help improve your career or perhaps allow you to embark on a new career-path. Check out our business and management courses to further your knowledge and earn verified certificates so your current or future employers can see what a valuable asset you are. As times change and industries evolve, so must our skills and knowledge. Enroll today.