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An Introduction to Marketing Online Course

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An Introduction to Marketing Online Course

Wharton University of Pennsylvania offers an Introduction to Marketing Online Course.

This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.

About the Course:
This course is part of the Wharton foundation series in the MOOC format. It is taught by three of Wharton's top faculty in the marketing department, which is consistently ranked as the number 1 marketing department in the world. This course features on-location videos and debates between the three professors.

Workload: 9 weeks.

Timings: 5-5 hours of work / week.

Taught in English


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