ITM Group of Institutions has launched a new course in addition to its existing courses called Post Graduate Program In Digital Media Marketing (PGDMM). The PGDMM curriculum will cover Classroom Training, with a mix of 35% theory & 65 % practicals.
The syllabus is designed to make the students ready for any challenging assignments in the field of Digital Media Marketing.
Graduate in any stream
Rs. 60,000 + Taxes
Key Points Covered
- Digital Marketing Intro with useful stats
- SEM/PPC- Introduction & clearing myths about SEM/PPC
- SEO- Introduction & Clearing Myths about SEO
- SMO/ORM- Introduction & Clearing Myths
- Email Marketing- Strategy based on data points
- Website- Designing Concepts
- Web Analytics- Tracking Code/Google Tag Manager/Goal Setting
- Effective Digital Strategy with Integrated Approach based on Google analytics & performance data to improve ROI by 25-30% & Digital Marketing Project Management
At the end of 7 months, students will be job ready. Students will learn independently handling of a search/social campaign for a company/brand. They will be able to go from concept to execution, from planning to reporting and everything in between.
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