According to the statistics, Apple has strengthened its position in advancing education market, where windows-based PCs have been a dominant presence.
According to the source, for the quarter ending in September, overall educational sales were up 8 percent year-over-year, with iPad showing 22 percent growth over the same period. Mac sales also jumped 8 percent compared to the same time in 2012.
On highlighting the positive performance, Cook pointed out that research firm IDC estimated PC sales were down by 10% in aggregate over 2013, with educational PC sales likely worse.
Moreover, Apple has been aggressive with its iPad in education initiative, rolling out iTunes accounts for Pre-Teens ahead of the school year in August, thus allowing students to purchase textbooks and other educational materials from iTunes and the iBookstore.
"It's sort of unheard of," Cook said. "I've never seen a market share that high before, so we feel like we're doing really well here, and feel great to be making a contribution to education."