Digital marketing has grown as an industry even in current negative growth market conditions. Clients and marketers are increasingly adding digital marketing and e-commerce tools to their sales operations and its share of total marketing spend is increasing exponentially. Tech expertise and delivery tools have also expanded in an effort to service the growing market for such services.
The event will see eminent speakers from the industry including Mr. Sanjay Singh, Managing Director, Yamaha Motor Solutions; Mr. D. Sivakumar, former APAC Head, Nokia; Mr. Alok Agarwal, Chief Executive Officer (CEO), Zee Media Corporation Ltd.; Mr. Umang Kumar, Co-Founder and CEO, Gaadi.com; Mr. Yashish Dhaiya, Co-Founder and CEO, Policy Bazaar; Mr. Rohit Chadda, Co-Founder and Managing Director (MD), Food Panda; Mr. Saurabh Kochar, Co-Founder, Print Venue; Mr. Ritesh Singh, former Creative Director, Starcom; Mr. Vivek Neb, Global Delivery Head, Research Services, Integereon and Mr. Siddharth Puri, CEO, Tyroo.
In a panel discussion titled ‘Challenges in the field of E-Commerce', these speakers will give the participants an insight into the new trends through real life case studies.
The symposium will be a culmination of a four week long extensive effort by JRE students who have been working on different aspects of digital marketing and e-commerce projects each week over the last month.
Students were prescribed various projects such as Digital Marketing, Website Design, Web Server, Tools and Resources; Search Engine Optimisation (SEO); Online Advertising and Delivery Method and Social Media Marketing including Affiliate, E-Mailer and Mobile Marketing. The top three projects are due to be presented at the symposium and a winner will be chosen on the occasion
Talking about the symposium, Mr. Harpreet Singh, President- JRE Group of Institutions, said, "E-Commerce in India has evolved over the past decade in terms of magnitude and is an emerging field and holds immense potential for our budding entrepreneurs. The symposium will bridge their knowledge base with some of the best minds in the business. It will also offer a chance to students to interact directly with industry veterans and prepare better for their careers."
The JRE School of Management, located in Greater Noida is part of the JRE Education Group and offers AICTE approved PGDM. The group has academic partnership with Educomp Solutions Ltd, and Raffles Education Corporation Ltd. Educomp Solutions Ltd is the Largest Education company in India, spread across the entire education ecosystem. It empowers 21 million learners and educators across 32,000 schools over the country. Raffles Education Corporation Ltd. is the largest Private Education Group in Asia Pacific. It operates 37 colleges in 34 cities across 14 countries in the Asia Pacific region.
JRE School of Management has won the Best Educational Institute for Management (new Institution) at the World Education Congress Awards. It has also won the Best Pedagogy in Management Studies - Dewang Mehta Business School Award and Asia's Best Emerging Business School -Asia's Best B-School Awards, CMO Singapore.